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The One Thing You Must Do For Long Term Social Media Success

Posted by in social media

Social Media Success Comes When You Leave

Yes, I said it and NO I haven’t lost my %^*&#* mind… I know you’re thinking it haha

But, the reality is that social media is just one piece of your marketing puzzle. At least I hope it is. social media success

Would you spend day and night in a forum?

Would you spend all day and night writing articles?

Would you spend all day and night making videos?
Would you spend all day and night bookmarking?

I know for me, the answer is a BIG hell no and I’m pretty sure that’s your answer too.

Yet you have no problem staying on social media morning noon and night.

Crazy right?

We all want social media success, but at what cost?

Why not focus more time and energy on YOUR blog?

Remember your blog?  The thing you set up to build your marketing around?

A place to connect with your readers?

Now, I love social media and I have been using it a VERY long time. It’s been a big part of my blogging success, but it’s not the ONLY part.

No matter how great social media is, I also know when to take some time off and focus on other things that will benefit my blogging business.

I wrote a post that explains this more – 6 Things Social Media Can’t Do For You

Work social media like you would any other party!

Show up, connect with great people, have some fun, leave an impression, then LEAVE!

You ever have a party and at the end of the night all you want is your bed but you got that one person that just doesn’t want to let the party stop?

Annoying right?

Staying on social media sites morning noon and night will have the same effect to people around you.

You’re the annoying one that won’t go home…Not a good look buddy!

And yes this applies to the people that schedule everything and walk away. If your posting, people will assume you’re there, so still not a good thing.


Why you must take a break from Social Media to have long term Social Media Success!

Go outside, enjoy the “real world” – this will help you refresh and come back with new ideas, experiences to share and grow from.

Social Media is a only a piece – Spend some time focusing on other marketing channels. Some pay off just as much as social media and some pay off in the long run, but all worth your time just as much as SM.

Learn to manage your time better – It will surprise you at how much you can get done in a day if you’re not popping into social media sites all day. This one I learned first-hand sadly haha


I thru this post together to dig a little deeper into my Twitter Tip on my last Follow Friday post. Hopefully I did that :)

At the end of the day social media success comes from being present at the best times of the day for your followers, sharing great content, connecting with great people and knowing when to take a break.

Trust me, it is ok to take a little break here and there… You have my permission :)

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  • http://www.judybelmont.com/ Judy Belmont

    I am showing up here so i am following your instructions! And I am trying to have a life – in fact – i might just take a walk! Thanks – Judy

  • http://www.johnpaulaguiar.com John Paul

    haha enjoy the walk Judy and TY for the comment :)

  • http://www.elliswell.com/ Ellis Well

    I like the photo. It reminds me that we all need to take a break, just like animals.

  • http://cashwithatrueconscience.com/rbblog Ryan Biddulph


    I work/play on social media, then get the hell off it 😉

    Pull back. Attract. Burn out runs rampant in SM. I’ve had a huge break recently, taking extended periods off over the past 4 months. I meditated, did a lot more creating, and even spent 1 month in Bali where my connection was up for about 15 minutes a day.

    Drove me bonkers at first. Then I enjoyed it immensely. Became peaceful, calm, and was able to detach from outcomes more effectively. 

    The happiest people know when to work, and when to stop working. 18 hour days on social media or doing anything else, over a sustained period, lead to health problems, stress, and in some cases, an early grave. Pull back, relax, live a little,  have some balance.

    I meditated 3 hours a day for the past few weeks. Now down to 1 or 1 and a half, but I might bump it up a little again. I get my most creative ideas after these sessions, and rarely do after longer sessions doing social media. We get our best ideas when not thinking, but listening.

    Thanks for sharing the awesome tips, JP!


  • http://www.discoverleecountyfl.com/ Lisa Newton

    Very good advice.  For me, I have to leave as I am not available to social media during the daytime.  :)

  • http://www.johnpaulaguiar.com John Paul

    Ellis I had to use it haha

  • http://www.johnpaulaguiar.com John Paul

    Ryan I’m jealous.. wish I was in Bali relaxxing.

    But you said it right.. doing anything for 18 hrs will effect you negatively over time. Work when you must work and walk away when you are done.

    and I Agree 1000% We def get our best ideas when we pull back, relax and listen to whats going on around us.

  • http://www.johnpaulaguiar.com John Paul

    Glad you enjoyed it Lisa. No matter what your schedule you can find time to be on SM and time to get off lol. Working during the day is a good way to stay off haha

  • http://twitter.com/MorganBarnhart Morgan Barnhart

    “Show up, connect with great people, have some fun, leave an impression, then LEAVE!”

    Being a social media consultant, this is exactly what I tell people. I don’t tell them that they have to be online 24/7 just to get noticed, they need to engage, have some fun, share a few links and then get out. You don’t want to overload your audience with a whole bunch of nonsense, so you actually WANT to step away and leave it be. 

    Social media is not the only thing that we need to be working on. :) It’s a fun outlet, but definitely not the only. 

    Love your advice, as always!

  • http://www.johnpaulaguiar.com John Paul

    You got it Morgan, and if you do things right, you will be remembered even when you disappear for a little while.

    I think that is why people get lost in SM.. its fun and easy and the others things they have to do to build a blogging business is harder and not as fun haha

  • http://twitter.com/LasVegasBeau Beau Steed

    Always have Great insight to what works John; Great post!

  • http://www.johnpaulaguiar.com John Paul

    Thanks Beau.. Happy to share.

  • Pingback: Social Media Success – The One Thing You Must Do | lastsocialmedianews()

  • http://www.thetop10blog.com/ Tony Hastings

    Wise words! I think we have all probably suffered from social media burn out at some time and the trick is to recognise when it’s happening and to make sure we do something about it.

    I’ve recently been through a phase when it all became a chore and was in danger of giving it all up. I am glad to say though that I have now found that better balance and am enjoying it again. My philosophy now is to relax and enjoy it and not to worry that I might miss something if I’m not online, it will all still be there when I get back :-)

  • http://www.johnpaulaguiar.com John Paul

    haha I agree Tony.. I had to refocus my efforts after I found myself starting my day saying ” ohhhh man I have to find all kinds of tweets to share,, blahhh”

    It went from excitement to more of a job and I had to fix it fast.

    I also agree, that you need to relax, and not stress that you will miss somehting.. lol that can be hard to do for some :)

  • Pingback: Page Timings, #OnlyOnTwitter, FaceBook Moments, SEO, Speedlink 12:2012 | Blog Makegrn 2.0()

  • Anonymous

    Good grief yes…I just don’t read 10 tweets in a row from the same person.  I am taking your advice.  This makes such good sense!  I am leaving now!

  • http://notordinaryblogger.com/ Okto

    I agree with take a break idea. There is a lot of thing to do in online business.

    Manage our time to give focus on the right places is always a good option

    Thanks John.

  • http://notordinaryblogger.com/ Okto

    I agree with take a break idea. There is a lot of thing to do in online business.

    Manage our time to give focus on the right places is always a good option

    Thanks John.

  • http://www.johnpaulaguiar.com John Paul

    Exactly,, know when to rest and know when to work it hard.

  • http://www.johnpaulaguiar.com John Paul

    Exactly,, know when to rest and know when to work it hard.

  • http://www.igcent.com/ Jay

    Social marketing too much = more traffic for social networks and not for you.

  • http://www.johnpaulaguiar.com John Paul


  • http://twitter.com/SheilaAtwood SheilaAtwood


    The biggest fear my clients have is that Social Media will eat up too much of their time. This approach is much more sane. Making the most of all the tools available also makes time on Social sites much easier.

  • http://www.johnpaulaguiar.com John Paul

    I agree… the tools are the key. Using them correctly will give you the most for your time on SM.

  • http://marketsecrets.biz/ Caleb

    Glad I got your permission to take a break because I definitely need one :)

  • http://www.firstquestseo.com/ Angela Luongo

    Always great content and advice John! As you already know, I’m a huge fan of your blog. It’s so refreshing to read something that is entertaining (love how you use humor in your posts) yet informative. Thanks again!

  • http://www.johnpaulaguiar.com/ John Paul

    TY Angela for that… I’m glad you get my humor lol and see the information as well. Now if I could find another 10o readers JUST LIKE U id be good :)

  • Carl Ramallo

    In Life as in Business we need Balance, and what I Love about this post is that sometimes we need to Pull Back, think, move and return with a Clear & Focus Driven Attitude.

  • Ella Buitenman

    Awesome advice. I found myself planning my vacations around my social media activities (or take no vacation at all). How silly is that? 😉

  • http://www.investintech.com/resources/blog Reena Cruz

    Just catching this post now and I think this is bang on! I’ve made numerous connections and thousands of insightful moments from other users and our company’s followers and I’m grateful for all the interactions and posts SM has led me to. But it’s true, you NEED to take a break. Eight hours in front of a computer is taxing enough as it is, and SM I think, adds another 4 and runs you into the ground faster. This is a post that needs to be read by everyone involved in SM. Thanks for the reminder!

  • http://www.johnpaulaguiar.com/ John Paul

    TY Reena.. glad u liked the post. SM has to be something you set a plan for,, work the plan and get out. SM is a powerful tool, but there are MANY other tasks you can be doing to build your blog or business online, I think to many people lose sight of that.

  • http://www.johnpaulaguiar.com/ John Paul

    Thanks Carl.. it’s the only way to see results for the long term.

  • http://www.johnpaulaguiar.com/ John Paul

    haha that is crazy Ella. SM is a powerful tool, but just one of the tools you should be using to build a blog and business online. Learn to get in, get results and get out :)

  • Ella Buitenman

    Did you just call me crazy? 😉
    What I figured is that staying online all the time has to do with the fear of missing out (fomo). In my case at least. Everything on sm goes so incredibly fast. If you don’t watch/keep an eye on things you miss stuff.
    At least, that’s what I was telling myself. Not taking into account that I’ll miss info anyway. I do sleep so now and then. :)

    Would be interesting to know if this fomo thing is familiar for others as well and if that’s the reason they stay online way too long.

  • http://www.johnpaulaguiar.com/ John Paul

    I agree that it has a lot to do with not missing anything. Problem is, even if you are here all day you will still miss stuff. Since you cant be on all the sites all the time at the same time.

  • http://chrisgrande.com/ Chris Grande

    sounds like trading and other professions. You don’t accomplish more by staring at the screen! Make your move and let it play

  • http://www.johnpaulaguiar.com/ John Paul

    Exactly Chris.

  • Stella Chiu

    Hi, John
    SM is very addictive. Once I was in SM, i was not out until 2 hours had been passed. You are right – it is a problem with time management.

    A little break each hour helps me to get new ideas about the post. It is
    great reminder for us that SM is only part of equation, so use time accordingly.


  • http://www.johnpaulaguiar.com/ John Paul

    Stella, that is good that you have seen the time suck SM can be and have planned to take breaks.

    I think the other thing is when you are “doing” SM all the time, if you dont take time off it becomes a job.. something you start to not want to do. Bad way to feel since SM success for the long term takes consistency.

    Glad you staying on top of your time :)

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