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The Branding and Traffic Power Of About.me

Posted by in Blogging, Branding

About.me A Branding and Traffic Powerhouse

Have you heard of About.me before?

If not, it has been around for years and basically it’s like an online business card. A place you can add all your contact information, websites and something about you.

I set a page up almost 2 years ago mainly for some backlink juice back to my blog.

Once I set it up I did some quick promotion across all my Social Media sites and I also did some backlinking to the page to help get the links seen by Google.

Initially I also did some connecting with other people on About.me, liking their page, friending, favoriting etc…

I did that for maybe 3 days, then pretty much forgot about the page.

branding power

Every few months I would see something about About.me and I would pop back in and do a few likes and comments and favoriting again, 5 min tops.

This was pretty month the plan I followed for over a year, I would pop in for 5 min every 3 or 6 months.

Remember to me it was just a place for some backlinks and even that lost it’s power a while back so I didn’t put much thought into the page UNTIL….

One sunny day, I was online and a little bored and again I saw an article talking about the power of About.me page, so as usually I went to my page to look around.

But this time I decided to check out the stats page and see how the page was been doing and I saw this…



I was like huh, how the hell did that happen. lol

I looked at the monthly and the daily stats for the past 12 months and was blown away by how many views a page I pretty much ignored has gotten and continued to get on a daily basis.

Getting 71,000 views on a blog that you work hard each day to get traffic to would be one thing, but 71,000 views on a page you have pretty much spent MAYBE 60 min on in 12 months is HUGE.

Even though before I made the page I did some research on how to make the best About.me page, I really had no idea what I was doing. lol

But it seems what I did do, combined with the powerful About.me community, it all helped the page kick ass

Below I show you my page design and stats for this page and for the new page I made for Brainy Marketer.

I also share some steps you should take to help build the best page you can.


Here Is My Page Design

branding power johnpauljohn paul about me


My Stats For The Year

For 2014 page hit 71,067 views.

brand power


My Stats For The Month

Average month, 5,503

branding power monthly

Not to bad for a page I pretty much setup and forgot about, Right?  Think about how much higher the views would be in I had really got into About.me and worked it on a weekly basis.

Once I saw those results, I decided to make a page for BrainyMarketer.com that same day, and see if the results I had on my page was a one time thing or if it could it happen again.

With the Brainy Marketer page I did NO promotion or backlinking or anything, I just built it and let it go to work.


Here Is My Page Design


brand power brainy


My Stats For The Year

As a new page,  about 5 months old it hit 1,517 views. Remember this page I did NOTHING, I made it and let it sit to see how well it would do.

branding power brainy

My Stats For The Month

Average month 509 views

brand power

Again, not to bad for a page I made quickly and just let the  About.me community do it’s thing.


How I Set It All Up

There really isn’t to much to putting a nice page together, but here are a few things I have done that have work.

1. Make sure to use your brands colors and images.

2. Be creative, on mine I went with a quote I really like and on Brainy I went with a funny picture of “Brainy” in a bow tie.

3. Sharer a little it about you and what you do.

4. Throw in links to the most important pages on your blog.

5. Make sure to include the blog RSS feed. This shows 3 of your most recent blog posts.

6. Include Your Social Media links for people to find you.

7. Include the Location feature.

8. Choose your page tags/keywords wisely… make sure they fit what your page is about.

The goal with your About.me page is to get attention and send those people back to your main platform… Your Blog!


Do Not Promote Your Page

Besides the initial promotion of your page across your SM sites to build some quick awareness, you don’t want to do any other “outside”  promotion there after.

Now what you can do is go into About.me and work the site, connect with others and do the things inside About.me to get your page more attention. Remember I did this MAYBE once every few months for MAYBE 5 min, so think where you could be if you did more.

The power of this is the About.me community and site.

By not promoting your new page, you will then know that whatever attention or success your page gets will be from JUST the About.me site.

That is what you want, you want  this to be a standalone tool working for YOU!

Do YOU have an About.me page yet? If not, I suggest you set one up NOW!


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  • http://www.shermansmithblog.com/ Sherman Smith

    Hey John,

    That’s pretty impressive! I set up my account on about,me a long time ago and also forgot about it. This gives me a good reason to check it out plus add some more valuable information for viewers. Hey I may even do a blog post about it if my stats are good 😉

    Thanks for sharing! Have a great weekend!

  • http://iteachblogging.com/ Renee Groskreutz

    Wow, I am sitting here wondering….did I ever create one of those? I am going to go look now.

  • http://www.johnpaulaguiar.com/ John Paul

    haha If you didn’t def get one up now Renee… big help for little effort.

  • http://www.johnpaulaguiar.com/ John Paul

    Sherman, def look and upgrade it.. think “send people to my blog” when adding content. and Blog post would be a great idea :)

  • http://www.cossales.com/ COSSales

    This is an excellent post John. I will look into About.Me closer. Thanks for the tip, shared this to our followers.

  • http://www.johnpaulaguiar.com/ John Paul

    Glad you liked it and hope it helps.

    Favor: next time you comment, please use your name in the name field.. keeps the system clean for all :)

  • louiesison

    John, this made me look back to my about,me page and check out if I did it correctly before. I hope I get fantastic traffic from it as well. Thanks for sharing.

  • http://www.johnpaulaguiar.com/ John Paul

    Great Louie, hope you kick ass with it man :)

  • louiesison

    I hope. We’ll see :)

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