Using Social Media Platforms Correctly
Lately all I hear is how Social Media is the best way to boost your SEO efforts. This is true, but this has been true for about 2 years.
I have even wrote about this in a few posts in the past.
Back then it was all about Twitter and Facebook giving you that SEO boost.
Today it’s more about Google+ and Facebook and Twitter is a soft third.
The mistake I see many people making is focusing too much on the SEO benefits of Social Media platforms.
If that is your main focus, then you are making a BIG mistake!
Last week my man Joseph asked me a to join a conversation he was having on Facebook about this exact topic.
Since Joe and I had this chat on Skype a few days before and since I’m a charitable guy I joined in.
I always have 2 cents to share
Basically he talked about how much of a benefit is Social Media shares on your SEO.
My exact answer was…
“Yea, I don’t think it’s as big a factor as people make it out to be. Not saying I would stop the effort, but maybe focus it more on G+. “plus 1′s” and see how that really helps. But at the end of the day the social traffic and relationships is the point of all this social fun right? lol”
Then I said…
“1000% Agree that social media is about the traffic and relationships FIRST. You may never get to a level where social shares benefit your search results, but you will most def will get to a place where social traffic and relationships are benefiting you on a daily basis.”
Now, I said this because for me, I get a good amount of shares from social media platforms and I have for over 3 years. I do rank well for many keywords, but the truth is, I am also being beat by MANY sites that couldn’t get a social share to save their life.
Social shares are important and I do believe that it helps your SEO efforts at some point.
But I don’t know for sure and neither does anyone else.
Ex: I know Google looks at page load time as a signal in search ranks, but when I took the Money Dummy Blog from a page load time of 13 sec to about 2-4 sec, I didn’t see any difference in my ranks over the past 2 months at all.
Do I know for sure if it helps? NO.. but that doesn’t mean you shouldn’t do it.
Social Media shares are the same!
Are they important for SEO? YES!
Should you ONLY focus on that? NO!
So this conversation got me thinking to what people should be really focusing on when they use social media.
What DO I Focus On?
Social Media platforms are all about getting traffic to your blog or website, branding you or your blog and building relationships!
Traffic and relationships you can measure, you can see the results, when it comes to SEO, things get much harder to see if what is working.
As a newbie or for those “Gurus” when you use Social Media correctly you will quickly see more traffic coming to your blog, you will start to connect with more and more people starting from day one.
When will you see the SEO benefits of Social Shares?
Let’s say the magic numbers for Social Media shares to help your SEO are:
20 facebook likes/shares
5 google+ 1′s
You know as well as I do, getting this many shares is not easy and for most bloggers they will never see those share number!
So why focus on something that won’t benefit you for a long time or may never benefit you?
Focusing on driving traffic and building relationships will start to benefit you in your first week. SEO benefits may take 6-12 months if not longer to benefit you.
Not hard for me to see where your focus should be
As that picture above shows, anything can be made to look a certain way online, but that doesn’t mean it’s real.