Social Media Over Sharing Sucks
Today I wanted to share my 2 golden penny’s on why sharing too much sucks for you and your followers, then I will share my Chunky Sharing System with you..
What Is Social Media Over Sharing?
First, you share a new tweet or status update every 2 min.
Second, you follow that 2 min sharing routine about 100 – 200 times a day.
Why Is This Bad JP?
Well reader I’m glad you asked, let me share the main ways Social Media over sharing is bad…
It’s Soooooo Annoying
I hate to break it to you, but you are not that important that people want to read that many tweets or shares from you.
You’re Not Really There
Sharing 100 shares a day is a dead giveaway that you’re not really there.
You want to be “there” and available for each tweet to reply to any re-shares or comments each of your share brings in. But when share 200 shares a day, it’s pretty obvious that you are definitely not “there”.
You Don’t Give Your Tweets Time To Work
I have mention this before, but I’ll share it again. You need to separate your tweets and shares by AT LEAST 25 min to give them the time to get seen and read and shared.
Most of my shares get shared more after 10 – 15 min then they do in the first 5 min. That alone should be reason enough to give your shares time to work for you.
But if not, let’s look at it like this…
If you share every 2 min and people decide to read that first share and say it takes them 5 – 10 min to read it.
Now if you are sharing every 2 min, the people reading your previous share WILL NOT see your next 3-5 shares.
I know for me and I’m pretty sure for you too, your goal is to get as many people to see your shares and read your shares and then hopefully re-share them….Right?
Looks like the tweet every 2 min routine is an ass backwards way to share on social media.
You Have Cry Wolf Syndrome
Ok, I’m reaching here a little bit but it works
Sharing 100 – 200 times a day is a good way to get me to start ignoring your shares.
When you are sharing 100 – 200 shares a day you are lessening the quality of your shares. There is no way that all 200 shares are top quality or share worthy. Your followers will start to learn that you will share anything, good or bad.
The less you share, the more important each of those shares become.
Less Is More….Trust Me
Social media is a good place to practice the “less is more” principal.
Let me share this to show you what I mean…
I follow a local photo group on Facebook and even though it is not a requirement people to stick to the 1 or 2 pictures per share system.
You share a couple in the morning, you share a couple in the evening.
That’s works great! Then you get the one super sharer that thinks… Hey, wouldn’t it be cool to share 15 pictures in 1.5 min?
Now the whole stream is filled with JUST this persons pictures.
No one likes the pictures or comments, she is ignored.
Too much of a good thing, doesn’t make it better.
Listen To Mom
Mom’s old school advice fits nicely…
“little Johnny you need to chew your food at least 100 times before you swallow”
Truth was, I don’t think I chewed at all. haha
There was a reason I was called “Boss Hog” at my first communion ceremony when i was dressed all in white.
Ok, for the kiddies out there.. Boss Hog was the police chief on the Dukes Of Hazards tv show in the 80′s and he was umm…fat!
Chewing slowly gives your body the time to do what it needs to with each bite and gives you the time to enjoy what you’re eating.
Give your followers the time to “chew on and enjoy your shares”
My Chunky Sharing Plan
I get that you want to share peoples stuff and you want to give back to great people that share your stuff. I do this everyday yet I don’t share 100 times a day.
You just have to be more selective and creative on how you share. I use a list of people that I want to share back.. it may be one or two days later but it counts all the same.
For me I tweet in chunks. (hmm seems to be a theme on this post huh )
I get “chunky” about 3 – 4 times a day and each “chunk” is 4 – 5 shares:
A chunk in the morning
A chunk in the afternoon
A chunk in the evening
A chunk late at night (occasionally)
Sharing in chunks keeps me sharing nicely thru out the day and night and still frees up more of my time to do MORE important things in my business then social media.
No one has time to read your 100 shares and more importantly, you are most likely getting ignored.
Share less on social media and I promise you each of your shares will get seen more, read more and shared more.