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Why Social Media Over Sharing Sucks and How To Fix It

Posted by in social media

Social Media Over Sharing Sucks

Today I wanted to share my 2 golden penny’s on why sharing too much sucks for you and your followers, then I will share my Chunky Sharing System with you..

What Is Social Media Over Sharing?

It is a 2 prong process…  social-media-over-sharing

First, you share a new tweet or status update every 2 min.

Second, you follow that 2 min sharing routine about 100 – 200 times a day.

Why Is This Bad JP?

Well reader I’m glad you asked, let me share the main ways Social Media over sharing is bad…


It’s Soooooo Annoying

I hate to break it to you, but you are not that important that people want to read that many tweets or shares from you.


You’re Not Really There

Sharing 100 shares a day is a dead giveaway that you’re not really there.

You want to be “there” and available for each tweet to reply to any re-shares or comments each of your share brings in. But when share 200 shares a day, it’s pretty obvious that you are definitely not “there”.


You Don’t Give Your Tweets Time To Work

I have mention this before, but I’ll share it again. You need to separate your tweets and shares by AT LEAST 25 min to give them the time to get seen and read and shared.

Most of my shares get shared more after 10 – 15 min then they do in the first 5 min.  That alone should be reason enough to give your shares time to work for you.

But if not, let’s look at it like this…

If you share every 2 min and people decide to read that first share and say it takes them 5 – 10 min to read it.

Now if you are sharing every 2 min, the people reading your previous share WILL NOT see your next 3-5 shares.

I know for me and I’m pretty sure for you too, your goal is to get as many people to see your shares and read your shares and then hopefully re-share them….Right?

Looks like the tweet every 2 min routine is an ass backwards way to share on social media.


You Have Cry Wolf Syndrome

Ok, I’m reaching here a little bit but it works :)

Sharing 100 – 200 times a day is a good way to get me to start ignoring your shares.

When you are sharing 100 – 200 shares a day you are lessening the quality of your shares. There is no way that all 200 shares are top quality or share worthy.  Your followers will start to learn that you will share anything, good or bad.

The less you share, the more important each of those shares become.


Less Is More….Trust Me

Social media is a good place to practice the “less is more” principal.

Let me share this to show you what I mean…

I follow a local photo group on Facebook and even though it is not a requirement people to stick to the 1 or 2 pictures per share system.

You share a couple in the morning, you share a couple in the evening.

That’s works great! Then you get the one super sharer that thinks… Hey, wouldn’t it be cool to share 15 pictures in 1.5 min?

Now the whole stream is filled with JUST this persons pictures.

What happens?

No one likes the pictures or comments, she is ignored.

Too much of a good thing, doesn’t make it better.


Listen To Mom

Mom’s old school advice fits nicely…

“little Johnny you need to chew your food at least 100 times before you swallow”

Truth was, I don’t think I chewed at all. haha

There was a reason I was called “Boss Hog” at my first communion ceremony when i was dressed all in white.

Ok, for the kiddies out there.. Boss Hog was the police chief on the Dukes Of Hazards tv show in the 80’s and he was umm…fat! :)

Chewing slowly gives your body the time to do what it needs to with each bite and gives you the time to enjoy what you’re eating.

Give your followers the time to “chew on and enjoy your shares”


My Chunky Sharing Plan

I get that you want to share peoples stuff and you want to give back to great people that share your stuff. I do this everyday yet I don’t share 100 times a day.

You just have to be more selective and creative on how you share. I use a list of people that I want to share back.. it may be one or two days later but it counts all the same.

For me I tweet in chunks. (hmm seems to be a theme on this post huh :) )

I get “chunky” about 3 – 4 times a day and each “chunk” is 4 – 5 shares:

A chunk in the morning
A chunk in the afternoon
A chunk in the evening
A chunk late at night (occasionally)

Sharing in chunks keeps me sharing nicely thru out the day and night and still frees up more of my time to do MORE important things in my business then social media.

No one has time to read your 100 shares and more importantly, you are most likely getting ignored.

Share less on social media and I promise you each of your shares will get seen more, read more and shared more.

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  • http://twitter.com/SarahWood7 Sarah Wood

    Some great advice here as usual – looks like aiming for a ‘natural’
    pattern of automation works well and helps share out valuable
    content without upsetting readers with overshare. I love buffer as
    a way of remembering to share (via its bookmarklet) and in spacing
    out shares – it has saved me lots of time since finding it.

  • http://www.johnpaulaguiar.com John Paul

    Thank U for the comment Sarah…you can use automation or manually
    sharing and still share in chunks. I agree.. Buffer works great for
    scheduling updates :)

  • Sherryl Perry

    Great tips as always John Paul. I recently started tweeting a lot
    less and after a month, my traffic from sites like BizSugar took a
    significant hit. So, I’m trying to go back to what I was doing
    while refining it somewhat. Thanks for sharing. In my zeal to get
    back the traffic that I lost, I may have been over-tweeting the
    last few days.

  • http://www.puzzlemarketer.com/ Cody Ward

    Great insight as usual into using social media to communicate
    valuable content instead of just posting for the sake of posting.
    If you never see a person commenting, replying, quipping, or
    engaging… why would you want to follow them? Nice post John!

  • http://www.johnpaulaguiar.com John Paul

    Thank U Sherryl. You just have to find the sweet spot that get’s
    you sharing less and still brings in some traffic. My system works
    well for me.. but that doesn’t mean a few more tweets a day is bad.
    I just feel 100 a day every 2 min is just a ridiculous idea.
    Sometimes I do a “give back” day, usually Sun Where I tweet much
    more people then I do the rest of the week, that way I’m giving
    back, yet it doesn’t affect my system to much.

  • http://www.johnpaulaguiar.com John Paul

    Thanks Cody,… Appreciate that. I agree…as much info as there is
    shared out there, why follow the guy that doesn’t get in and engage
    around his shares? Like anything else.. people are getting smarter
    with SM as time goes by.. some things are better, some are worse

  • http://twitter.com/rdopping Ralph Dopping

    Writing is critical to your credibility dude especially for new
    visitors. Opening line is “too much” not “to much”. Good points. No
    one likes a spammer.

  • thewolfkin

    Boss Hog reference was hilarious. I’m glad you can be humorous
    about it now.

  • http://www.johnpaulaguiar.com John Paul

    lol glad you got that joke.. and yea. the pain has passed :)

  • http://www.johnpaulaguiar.com John Paul

    Thanks Ralph

  • Doorethea

    That’s really sexiest using a little girl with her mouth tapped. As
    if females are the only over-talkers. Get out of my email. DL Grace

  • http://www.johnpaulaguiar.com John Paul

    Grace the image has nothing to do with being sexist or not. I found
    the image and liked it and it fit the message. Whether it was a kid
    or grown up or girl or boy was completely irrelevant.

  • http://www.thewritedesignco.com/ Marcie_Hill

    Yes, oversharing is sooooooooooooooo annoying and overkill. I
    generally care until you make me stop caring with your excessive

  • http://bajabybus.com/ Baja By Bus

    Useful article, thanks. You don’t want people to forget you, but
    you don’t want to get on their nerves either! – Ian (old enough to
    get the Dukes of Hazzard reference)

  • http://www.johnpaulaguiar.com John Paul

    Marcie I couldn’t agree more :)

  • http://www.johnpaulaguiar.com John Paul

    Thanks Ian Next time you comment, Please use ONLY your name in the
    name field.. Thanks :)

  • http://inspiretothrive.com/ Lisa Buben

    Very interesting – I’ve noticed it too – if a do over tweet I lose
    followers and when I tone is down I get more followers. I also use
    the buffer app to help calm my tweeting down and time it via
    SocialBro. I do keep notifications on so I can always respond when
    necessary.  I will sometimes stop following someone if they
    have like 10 or more tweets one after another in the
    stream and they are not engaging with anyone either. 

  • http://www.johnpaulaguiar.com John Paul

    Lisa.. I dump people for the same reason.. unless the tweets are
    conversation replies. But if it’s tweets of links then they are
    gone haha 100 a day is to much.. but not sure what is a “ok”
    amount. maybe 30 a day is a limit as long as they are spread out. I
    think issue is more about how close you teet, like every 2 min.
    more then the total tweets a day. If you spread out your tweets by
    at least 20 min and take a break thru the day then you will be
    fine. You followers wont be annoyed and you will sharing great
    content one regular basis.

  • PamAnnMarketing

    Excellent post. I wish this was required reading for all social
    media marketers.

  • http://www.johnpaulaguiar.com John Paul

    TY Pam.. I Appreciate that. Hope it helps :) Oh by the way.. when
    you comment next time, please ONLY use your name in the name
    field.. Thank U :)

  • PamAnnMarketing

    I would but when logged into Disqus it doesn’t give me a

  • http://www.johnpaulaguiar.com John Paul

    You can edit your name in your Disqus name settings. I ask for name
    only to keep the comments clean. It’s my comment policy.

  • Xnew2thisx


  • http://pauline-bennett.com/ Pauline

    Hi John Paul  I enjoyed your tips, I like to use both Buffer
    and manual to Tweet and share. I agree that it is so annoying to
    see so many tweets in a short space of time. Have a great weekend

  • http://www.johnpaulaguiar.com John Paul

    Pauline.. glad you enjoyed the post. I use both too. Those tools
    help a lot, but I think some people over use them because it’s so
    easy to schedule a million posts and walk away.

  • http://justindupre.com/low-budget-affiliate-marketing-how-to-do-it/ Justin Dupre

    I definitely have to agree with this. You don’t want to bombard
    your followers with tons of info.

  • http://www.johnpaulaguiar.com John Paul

    Share enough to be helpful but not to much to be annoying.

  • http://releasingmetoday.com/ Deeone Higgs

    Awesome advice, JP! I could certainly learn a lesson or two from
    this, that’s for sure. To be honest with you, it’s gotten in the
    way of me finishing a lot of my writing projects – my book being
    the main thing. I am currently trying to work out a better balance,
    and this will certainly prove to be a lot more helpful for me.
    Thanks for sharing your insights on this bud! Great

  • http://www.johnpaulaguiar.com John Paul

    Thanks Deeone.. that is the best reason to go with less shares but
    better quality.. so you can get other things done that are more
    important. As long as you are present here n there thru the day
    that’s all you need. The trick is to be remembered and not ignored.

  • disqus_UtXnQmRIQ7

    over thanking people for their comments or likes on your post on Facebook, that’s definitely “oversharing”, I know you are grateful for the attention you receive but your gratefulness shows up every time on my newsfeed! The result? you have been hidden from my newsfeed. take that to the bank!…lol

  • http://www.johnpaulaguiar.com/ John Paul

    I think I will sleep just fine knowing Im not in your news feed. :)

  • http://msileanespeaks.com/ Ileane

    Hey John, I use Buffer and HootSuite to stagger my social shares. The only place that doesn’t work is on my Google + profile. There’s an extension called DoShare but your browser needs to be open in order for it to work – that doesn’t really get the job done. Thanks for the post John.

  • http://www.johnpaulaguiar.com/ John Paul

    TY for the heads up.. I do Google + manually.. hoping hootsuite adds it soon.

    and TY glad u liked the post :)

  • RandyBowden

    Great points John. After my learning curve and listening to many who promote a need of constant presences (noise) I have changed my tactic. Cutting back, following a timed schedule with structured content has made a big deference. Allows me to have more real engagement.

  • http://www.johnpaulaguiar.com/ John Paul

    Randy the ones with constant noise are the biggest fakes online. Real influence comes when you walk away.

    Sharing less and targeted content is something I have preached for years.. some get it and some don’t haha

    Glad you learned what works for you.

  • http://bivori.com/ Suresh Khanal

    Thank you John for the tips. Recently I noticed, the tweets and shares should be distributed over 24 hours. I was not using tools much and doing most of the shares manually, but I was missing the half of the day. The day before, I scheduled messages for the night shift and noticed significant traffic to my blog.

  • http://yourlifebetter.net/ Darrell

    Hi John, I’m pretty new to twitter and blogging and even I knew, intuitively, that some folks are over doing it. Some people in my feed are there regardless the time I check in.

    BTW, my wife is a kidney donor! All the best to you.

  • http://www.praverb.net/ Praverb

    Great post John. I like the idea of chunking content. You also take the time to engage with people that share your content. That gratitude leads to more people sharing your content.

  • http://www.johnpaulaguiar.com/ John Paul

    Darrell, I see it everyday from newbies to “experienced” people. What people dont get is, you are not that important that I need to see 400 tweets a day lol

    You do that, and people will tune you out.

  • http://www.johnpaulaguiar.com/ John Paul

    Suresh the tools make life so much easier haha

    Sveduling less, but thru out the whole day is the best way to get seen, and drive people to your blog.

    Glad you are seeing results man :)

  • http://www.johnpaulaguiar.com/ John Paul

    That’s the secret man.. The TY’s by themselves are great. But real value is that it’s a nice way to stay in front of people and it also gets more tweets because people know I will thank them in my stream.

    It’s a win win win win all around.

  • http://www.praverb.net/ Praverb

    That is why you are the KING haha.

  • http://www.johnpaulaguiar.com/ John Paul

    haha i wish

  • http://www.donnamerrilltribe.com/ Donna Merrill

    Less is more is my motto JP. I don’t tweet a lot. Sharing posts, tweeting less is always more to me. I also don’t use automation for Twitter. Never understood all those hundreds of tweets. When I see people doing it I get the knee jerk reaction that they are saying “Look at Me” and that does me no good at all! Just my two cents!

  • http://www.johnpaulaguiar.com/ John Paul

    I don’t get it either Donna. 5 is to low, but 100 is to high. You have to find a happy middle that fits into your day and keeps you active but not annoting

  • http://www.riverbedmarketing.com Michael Bergen

    Hey John, What is your rule of thumb of re-sharing previously shared content? Obviously a little diversity is favorable, what is your best practice on this? I usually find there’s merits in squeezing more out of previously created content.

  • http://www.johnpaulaguiar.com/ John Paul

    Michael, Thanks for stopping by.

    My take on it is, you took the time to write somethign good and helpful, why not reshare it weeks and months even years later?

    If the advice still applies and is still helpful then share it.

    What I do is I scroll thru my archives.. and on NON post days I share 1 or 2 posts and I just go down the line. When I get to the end of my archives. I go back to the top and start again.

    for me it rotates every few months.. so your resharing something every few months so it works.

    I can say this has worked VERY well for me over the past 5 years.

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