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Interview Q & A with Adam Toren, Co-Author of Small Business, BIG Vision

Posted by in Entrepreneurs

Lessons on How to Dominate Your Market from Self-Made Entrepreneurs Who Did it Right

Today I am excited to share an Interview I did with Adam Toren, Adam’s blog – YoungEntrepreneur.com was one of the first blogs I regularly visited and learned from when I first started blogging over 2 yrs ago.

As a blogger, you know to build a successful blog you NEED to think like a Business Owner, CEO, and Entrepreneur. Being a great writer is not enough to make you stand out and see real success.Adam Toren

This quick Q & A will show you how Adam and his book can help you be a better Blogging Entrepreneur.

Q & A with Small Business, Big Vision’s Adam Toren

Is your new book, Small Business, BIG Vision, meant more for startup entrepreneurs or those who have been in business for a while?

It’s actually written for both. We took the most common questions we hear from entrepreneurs in all stages of business and provided practical, proven advice to answer them in the book.

For example, we have a chapter on business plans, but it isn’t intended only for startups. Our focus is on creating a fluid, ongoing planning document that anyone can use to guide their business throughout its lifecycle. Even though you might have written a business plan at the launch of your company, the advice we deliver will show you how to approach the process in a new way and end up with a plan that can be used to reenergize or refocus your business.

We also discuss financing, but not just startup funding. In the chapter on investors, we spotlight finding collaborators and creating advisory boards as an alternative to outside financing. No matter how long you’ve been in business, setting up a board of advisors is an excellent way to take your business to the next level – without giving up any equity or putting yourself in debt.

Similarly, every chapter of the book contains sound advice and examples for people in any stage of business.


In the book, you talk a lot about flexibility. Can you share with my readers why this is an important quality for entrepreneurs to have?

small business big visions Sure! I think flexibility is one of the most common characteristics of successful entrepreneurs. Great business owners are always looking for a better way to do everything. In fact many amazing businesses have been created out of that search for a better way. And at the root of looking for innovative solutions or more efficient processes is flexibility.

The opposite of being flexible is insisting on doing something a certain way because, “That’s how we’ve always done it.” We talk about that phrase in the book and how it can be a company killer. If you’re rigid and insist on resisting change, you’ll eventually fail. There’s no other option, because the world is changing too rapidly for anyone to thrive without adjusting to the changes.

On the other hand, if you create a company culture of flexibility, you’ll be able to respond quickly to changes in the market, the economy, technology, or anything else that pops up. That’s why we feel that flexibility is a must-have quality for any successful business.


From your experience, is there one thing entrepreneurs get wrong most often?

I would say that the biggest and most common mistake I see entrepreneurs make is giving up too soon. Bloggers are actually a good example of this.

You can find abandoned blogs all over the internet. In many cases, the person who started them didn’t experience the results he or she was looking for right away, so they quit. I’ve seen some really good concepts and well written content that I have no doubt could have been a successful blog site if the owner had just stuck with it.

In other industries, we see the same thing. An entrepreneur runs up against some unexpected obstacle and throws in the towel. In many cases, it has to do with a lack of funds or not seeing a return soon enough. But in a lot of these instances, what was really lacking was perseverance and extra effort.

If you go into business not expecting challenges, you’re in for a big surprise. But if you realize that difficulties are going to happen as a normal part of doing business, and you make a commitment to push on no matter what, you have a very good shot at success.


What one piece of advice from Small Business, BIG Vision do you want everyone to hear?

Throughout the book, we talk about the importance of vision. If a reader takes away just one solid concept, I hope that it would be that developing and following a BIG Vision is a key for building a successful business.

Without a strong, clear vision, you’re likely to loose focus and run out of steam. Your vision is what keeps you going through the tough times and guides your decisions throughout the life of your business. It’s the spark that lights your drive and determination, and it’s a reminder of exactly why you went into business in the first place.

We cover a lot of important concepts in the book, such as finding collaborators, effective planning, new media marketing, how to turn around a struggling business, and much more; and each can be supported and made stronger if a business owner starts with a great vision. That’s why we made vision a theme of the book and even included it in the title. It’s that important!


Why You Should Listen To Their Advice?

Matthew and Adam Toren are brothers, serial entrepreneurs, investors, and mentors. For nearly 20 years, Matthew and Adam have provided instruction in management concepts, marketing, and finance to emerging and distressed small businesses. They currently own and operate a successful media company, which includes several online properties and print publications.

The Toren Brothers are also the authors of the award-winning book,
Kidpreneurs.org: Basic Principles of Entrepreneurship for Kids aged 6 to12 years old and founders of YoungEntrepreneur.com, one of the largest online entrepreneur communities, and a must-visit resource for all startup CEOs, founders, aspiring entrepreneurs, mentors, and investors.

They are also the authors of the just released book Small Business Big Vision http://SBBV.com


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  • Anonymous

    Cool interview! (It actually gave me some ideas for an interview I’m planning :)

    But anyway, is true, we need to stick with our blogs and be patienet and keep on doing a good job untill one day we see the expected results (I’m still expecting :D)


  • Christy @ Ordinary Traveler

    Love this.. “If you go into business not expecting challenges, you’re in for a
    big surprise. But if you realize that difficulties are going to happen
    as a normal part of doing business, and you make a commitment to push on
    no matter what, you have a very good shot at success.” It’s something I need to remind myself of every day!

  • http://www.johnpaulaguiar.com John Paul

    Thats it.. keep working hard the results will come :) Thanks for the comment.

  • http://www.johnpaulaguiar.com John Paul

    and the good old stand by statement “coming great comes easy” :) TY for the comment Christy

    Next time you comment can you ONLY use your name in the name field.. Thanks :)

  • http://www.marzellhall.com Marzell Hall

    Great post, I’m still new to blogging and I’ve been facing a few challenges, but giving up is not a option for me.

  • http://www.johnpaulaguiar.com John Paul

    Marzell TY for your fist comment.

    You have the right mindset man, attack issues head on, deal and keep moving.

  • http://twitter.com/WeBlogBetter Kiesha E

    You’re right, the temptation to quit is always present.  Sometimes, it just seems like the desired result is so far off that the dream just begins to evaporate.  In addition to lack of funds or returns, stress and exhaustion making quitting seem like the best option.  I think the best thing to do is take a rest, or reduce efforts for a short period of time, but don’t quit.

    Thanks, John, for sharing this interview!

  • http://twitter.com/pictureme2 jackie Spellen

    Loving this… I am glad you are sharing this with us.

  • http://www.facebook.com/latief.pakpahan Latief Pakpahan

    Yes, blogging is like run a business. Most new blogger quit blogging after a while. Thanks for sharing John.

  • http://www.johnpaulaguiar.com John Paul

    TY for the comment Kiesha. I agree taking a break is the best thing you can do when feeling burnt out. I been there and a weekend away was all I needed to refresh.

  • http://www.johnpaulaguiar.com John Paul

    Latief long time no see man.. How things? Yea thats the trouble is bloggers start with an idea that blogging for money is easy, once they see oh shit, I have to work, they quit.

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