Social Media Monitoring Tool
One of the most important things you need to do in social media as a blogger or business owner is to track your brand influence. Monitor how well you are spreading your brand across all social sites and monitoring all the conversation around your brand, good or bad.
Next thing you want to do is track one or two of your closest competitors to see how well they are growing their brand and where. Learn where your competitors are doing well and get there and get to work building conversation around your brand.
Now to do all this brand management on-top of the relationship building, content you are producing and sharing is not something you want to think about.
But this is why we need tools to do the heavy work. Work smarter not harder… right
Tools like HowSociable, a Social Media Monitoring and Tracking Tool.
What Is HowSociable?
HowSociable makes brand management easier by providing a simple way to measure brand impact online using just your brand name.
It gives you a ‘magnitude score’ of 0-10 that indicates the level of activity around your brand in a given week from across the social web, using the 36 most popular social media sites.
It even breaks down scores for different social media platforms so that you can see where your brand is most active and where you need to do more work.
It all starts with choosing brands that you want to follow.
HowSociable will start by filtering all the relevant data on the web and using metrics to give you an objective view of your brand positioning.
Once you have your brand and a few competitors locked in, you can get a quick view of your scoring.
Let’s look at Redbull, their Magnitude score is solid at 6.7 out of 10.
If you click on the “Overview” button you will be taken to the Magnitude page below.
I took a clip of only the top 8 social sites in Redbull’s report. Here we can see how well they are doing on each social site. They are killing it on Twitter but need some work on LinkedIn.
When looking at the magnitude report you need to decide what’s important then use the report to make changes in your social media efforts.
ex: Redbull isn’t doing great on LinkedIn, but chances are they don’t care since Linked is probably a site that isn’t that targeted to what they brand is all about.
High Impact Information
Once you have the magnitude report you can click on each social site to see more details like the high impact mentions, pages and history.
Here you can see what pages referring to the brand “Redbull” have had the biggest impact and track how scores change over time.
If growing your brand online is important to you and if the conversations around your brand are important to you then at some point you will need to do some real monitoring.
There is HUGE power in knowing exactly where your brand is doing well and where it needs some work, and also knowing the same information on your competitors.
Take that and combine it into a simple to use and follow system like HowSociable then you have a tool you shouldn’t ignore.
Packages start at only $9.60 per month to track 5 brands – 36 social site metrics – Top 360 mentions – Top 360 pages and 3 weeks free historical data.
A Free plan is available at 1 brand 12 metrics
Visit HowSociable and let me know what you think.
Full Disclosure: HowSociable paid me to write a review for their service. But before I said yes, I told them I would need to use the service for a few week before I made a decision on writing the review. This review came from me personally using the site and seeing how well it works. If they sucked, this review would not of happened, money or not.