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How Being Successful Can Kill Your Blog

Posted by in Blog, Blogging, Entrepreneurs

It has been a long time since I wrote a blog post, so long that I almost forgot how…Almost.

I feel like it’s 2009 again and I writing my first post.

I want to say a couple things to you before I jump into this post.

First, I want to Apologize for disappearing on you for the past 7 months, when I started this blog and for the past 5 years my goal has always been to be…

Helpful, available and to lift myself up financial and professionally and TAKE AS MANY PEOPLE WITH ME AS I COULD!

Recently, I have failed miserably at the “Taking People With Me Part” by walking away from my blog and you for so long.

success can kill your blog

Some of that was my fault.. some of that was to blame on “success”, we will get into that more below.

The second thing I want to say is, please stay with me, I have so much I want to share with you that it may feel like I am all over the place.. but I promise at the end…

You, Me, your blog and business will be better after :)

 

Ok, let’s talk about this thing we ALL chase…SUCCESS.

I have chased success in one way or another in everything I have done in my life, if I was to do it, I would try to do it BIG.

Hell even at 10 years old on my big wheel, me and my cousin would build jumps then go up the hill and fly down and launch into the sky, sometimes we landed great, sometimes not so much haha but always FUN.

I always took it to far, I always went farther up the hill, I always leveled up the ramp to shoot me higher, I was a little coco puffs back then lol.

When I started online over 18 years ago… I tried it all.

Some things I failed at and some things I did really well at and made good money. But not until about 5 years ago with the help of this blog and my social media presence did I start to see REAL success.

But because of past medical bills and other bills and stupid mistakes I’ve made in my life, I had a lot of debt.

So even though I was doing well financially, you wouldn’t know it. 

I drove a decent car that needed some help. I even drove that car for 3 years with an expired sticker because I knew if I went in I’d fail and would have to spend a ton of money to fix the car.

I became a master at cat and mouse with the police lol

Cop working road detail here.. ok then I’ll go this way.

Drive by a cop that was on my right side, I’d throw my wipers on to distract him or Id raise my hands or something that he would look at instead of looking at the car or sticker lol

It’s funny and sad at the extent I went to save my own ass and keep from spending money I didn’t have.

 

But all that changed as the income I was receiving got BIGGER, the bills I owed on were pretty much ALL paid off.

Real SUCCESS had finally wrapped itself tightly around me like a pink spandex body suit.

Yea, enjoy that visual for a minute… Your Welcome :)

 

Things were good, I was busy busy, I was making money, but slowly I noticed I was thinking about my blog less and less. I was so busy with new clients and work that I slowly thought about my blog less and less.

That’s how it should be, my clients pay me so they become my priority above everything else, even my own stuff.

 

My mistake was not planning better, not managing my time better so that I could keep clients happy and STILL do my stuff. I just couldn’t find the time or make time to write new content, to write content on the same high level that I have always done.

So I just didn’t write anything. It’s better to write NOTHING than to write CRAP!

 

Ok, I’m not gonna lie… I was also busy enjoying life too. :)

You see I am a Taurus, stubborn, hard headed, hard working, goal oriented etc…  things that have helped me be successful.

BUT… I can also be lazy, procrastinate and sometimes I have the attention span of a fucking cricket. lol

 

So instead of doing MY stuff when I had some free time, I started to enjoy free time that more money brought me. I was enjoying doing things I didn’t do before, I was enjoying doing things for family that I couldn’t do before.

I went from being the “Dollar Menu Drive Up KING” to actually going into restaurants, sitting down and using a fork and knife to eat.

I was feeling like a big boy, an adult. lol

Then one day I was sitting with my buddy Doryan and she asked when I was planning to write a post on my blog again.

That got me thinking…

I walked away from the MAIN thing that GOT me all this success in the first place.

That blew me away, I was so busy being busy that I ignored the one thing that got me here.

It’s kinda like that old saying “you hurt the one’s you love most”

I didn’t hurt my blog,  I just ignored it.

 

Lesson Learned?

Your business MUST always be growing and moving forward no matter how successful or busy it is today and tomorrow.

Lesson learned better late than NEVER!

The problem is that things move so fast online, that when you leave for even a little while.. it’s easy for people to start to forget you.

 

Here Are A Few Real World Examples Of How My Blog Suffered.

When I’m on a normal posting schedule, I get about 10 to 20 requests per week to either be interviewed or to be added into a “expert” roundup post.

On my time away? Maybe 2 a week!

 

When I’m on a normal posting schedule my email opt-ins per day are on average 20 to 40.

On my time away? Maybe 5 a day!

 

When I’m on a normal posting schedule I get about 500 organic new followers on Twitter.

On my time away? Maybe 100 a week!

 

The biggest negatives? My blogs Alexa rank and Search ranks dropped.

When I’m on a normal posting schedule my blogs Alexa rank is around 50,000.

Right now? Around 310,000!

 

As far as my Search ranks, they have pretty much all dropped since Google likes to see active and updated blogs.

This has hurt the traffic coming to my blog and it has hurt the affiliate income I make from blog posts that rank on page 1 for their keywords.

My affiliate income was cut but almost 50%.

 

So basically by ignoring my blog I have hurt my brand and business, two things I have worked so hard to build the past 9 years.

It’s like my left hand was making more money and at the same time my right hand was losing me money…

NOT A Smart Way To Run A Blog or Business!

 

Success is something we all want, but I’m afraid most of US are not REALLY prepared to handle that success and be able to keep working and growing through it.

You want to be successful?  

Make sure you know what that means to YOU, have goals in place so you know when they are reached you can stop and enjoy your success…

but know you need to keep moving, keep planning, keep focused, keep working, keep growing.

 

In writing this post I hope it will keep you from having to learn this lesson the hard way too.

For me, my new plan is to just blog again, writing content in the best way I know how… it seems to have worked pretty well the past 9 years. :)

If you have stuck around me and my blog the past 7-8 months I have been gone.. I Thank You and I promise you that shit won’t happen again.

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  • http://www.adriennesmith.net/ Adrienne

    Hey John Paul,

    Welcome back!

    I understand where you’re coming from actually but the one thing I promised myself coming into this was to not abandon my blog. I’ve skipped some posts periodically but mostly due to it being a holiday and I just needed that time to myself or a death in the family, those types of things.

    The busier I get though the less time I have to spend checking out everyone else’s content though which of course I enjoy supporting my blogging buddies and sharing my thoughts on their content. I would love to say I’ll never stop but we do have to continue paying the bills.

    It all boils down to what you’re saying here though. What’s most important to you and make sure you can handle it all.

    Thanks for sharing this with us and I’m happy that things are going so well for you with your clients. Now let’s get you back to all else going well shall we!

    ~Adrienne

  • http://www.johnpaulaguiar.com/ John Paul

    It’s just about prioritizing and time management. Like you do, you still write your content, but you have less time to read other. That’s the right mindset since at the end of the day, YOUR stuff helps pay the bills.

    I never took this long off from the blog, except when I was int he car accident, but even that was only like 2 months.. this was 6 :(

    TY Adrienne and I’m happy to hear you are also busy busy and making that cash :)

  • http://thestrategicmama.com/ Vanita Cyril

    I can one up you here buddy. In the past 12 months I wrote one post and updated another. Business has been booming this past year. Referral work from all the clients I met BECAUSE OF MY BLOG. I’m never without two projects at a time. i’m not sure how to fit a post in. And like you, I don’t want to write crap. So instead of writing, I’m revamping. I’m revamping the mission, the about page, the logo, the sidebar. Procrastinating my ass off. How do I get started again? Can we get a support group together? 😀 I’m definitely happy I received your post alert today. It’s good to see you again.

  • Michelle Woolard Pippin

    LOVE this post, and your transparency. Like you, My blog is the engine of my business. But, I too, have walked away from my blog before… and had to come back and double down on those efforts. THANK YOU for sharing this! It was perfect timing!

  • http://www.johnpaulaguiar.com/ John Paul

    TY7 Michelle for reading, I’m glad you enjoyed it.

    Small breaks are ok, but long breaks like mine 6+ months and would of been more if I didn’t get refocused is bad.

    Some people never see it… glad to hear you did and came back stronger and more focused :)

  • http://www.johnpaulaguiar.com/ John Paul

    Good see you Vanita :)

    Finding the time to blog and blog with quality is something we all fight with, I know I have for the past 8 years.

    Sometimes I win, sometimes I don’t lol

    Only a BLOGGER would complain about having a lot of work and money coming in.

    We are a damn mess lol

  • http://adeelsami.com Adeel Sami

    Hey John,

    You know that I know you from long.. From around the social internet but it is my first time I landed on your blog.

    Why?

    Because of the title and my self-imaginations I related to the title. And that was exactly that what I thought of after reading the post.

    First off, welcome back to the blogging! :)

    Secondly, the time is the one best source to keep our success growing all the way up and on daily basis. True that when we are deep into success, we ought to not save time for the main items which enabled us on the track of success — In ours end, our blogs uplifted us and that we forget about them as we progress more in the work.

    It happens with me so many times that I forget all about my own blog. Only the time has to be best managed to keep my blog updated and refreshed.

    Thanks for sharing all your experience so that we also learn a lesson of .. Not forgetting about what uplifted us at all and any cost.

    See you more often! :)

    ~ Adeel

  • http://www.johnpaulaguiar.com/ John Paul

    Good to see you on the blog Adeel :) I’m glad the title grabbed your attention and got you here.

    Yea, it all comes down to time management… something I am getting better at.

    If you manage your time, you can be super successful and busy and STILL make time for the blog.. the hub of most of our businesses.

    Hopefully my mistakes will help others, never leave their blogs as long as I did.

    You live and learn man :)

  • debrasimpson

    Hi John Paul.

    I was wondering what was up. So glad you’re back and will be sharing your insights more often. Thus is a wonderful, obviously heartfelt post. Thanks for your authenticity.

  • http://www.johnpaulaguiar.com/ John Paul

    Good to be back Debra :) and to be missed even a littllleeeeee bit haha

    Glad you enjoyed this post…

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