Is Your Twitter Marketing Plan Really Working?
It’s been a long time since I wrote something about Twitter and marketing.
But sadly, even with ALLLL the great information out there…
I still see people doing things wrong.
I still have people complaining about how they get no results with Twitter.
I still have people asking me what my “Tricks” are.
I still see good bloggers that write good content that still get no Tweets on their posts.
The good news?
You may be doing everything right and just ONE thing wrong that might be keeping you from success.
The bad news?
You are probably doing EVERYTHING wrong.
To help you figure out which one you fall into, I thought I’d share a few things I see that are good and a few things I see that I think are bad.
If you see yourself doing many of the good, then keep going, the success will come.
If you see yourself doing more of the bad? Stop now, re-evaluate and start over.
Here Are My 10 Do’s and Don’ts To Using Twitter for Marketing.
Don’t Forget To Show Your Appreciation
Each day the people that follow you have 100’s if not 1000’s of things and people they can choose to retweet to their followers, so when they choose to share you, make sure you let them know you SEE them.
Show your appreciation, acknowledge what they did to help you and at the very least say Thank You, or kick them back a tweet once in awhile.
I’m not saying retweet every person that retweets you on a tit-for-tat pay plan, but when you see someone tweeting you on a regular basis, then give them one back.
On Twitter you live and die by the people that surround you, share you, mention you, so you need to respect them, and help lift them up if you want to continue to benefit from all their support.
Don’t Follow Without A Plan
When you start to follow people actively, what you don’t want to do is ONLY follow big number influencers.
Yep I said it, influencers are great, but they take a lot of work to get in front of most of the time.
A better plan is to follow “some” influencers and follow regular targeted people that are working Twitter correctly and that you can connect with much easier.
Also following people just because they have big followers numbers is a mistake and so is randomly following people just to build your numbers.
The point of gaining new followers is to be able to connect, engage, and start to build a relationship with them with the end goal that they will share your stuff.
So why would you put all that work into a follower that is not interested in ANYTHING you do and has followers who are NOT interested in anything you do?
It’s a waste of time.
Don’t Chase Big Follower Numbers
Just to be clear here, when I tell you to actively follow people it is NOT for you to build a large following, it is for you to get in front of target people each day.
Putting in the time and effort it takes to follow people JUST to get a lot of followers is a waste of time and is silly.
Yes you want to have a lot of followers, but you want those followers to matter, to be targeted, your numbers growing should be a nice bonus not the goal of actively following people.
Don’t Count The I Love You’s
You know when your dating someone and you finally get to the “I love you” stage?
You start to secretly count who said I love you more.
“I’m at 20 this week sweety, your only at 10”
You start to think, ok no more I love you’s for her until she catches up haha
This is what you DON’T want to do on Twitter.
There will be days where you GIVE more then you RECEIVE.
There will be days when you RECEIVE more then you GIVE.
Either way it doesn’t matter, you can’t keep track, it will drive you nuts. Just give because you want to give and help and you will get, you may get less or you may get more it will always work itself out.
Talking to my man MJ other day and he asked me “why I share peoples content on FB even though those people don’t know I shared them.”
“I said it’s cool with me because I need good content to fill my stream, so either way I have to share something so whether they see it or not, it helps me.”
Sidebar: if I tweet you on Twitter there is a 99.999% chance I also sent your link to Facebook and LinkedIn
Bottom line is give when you want to, don’t expect anything in return and don’t feel obligated to share just to share someone.
Don’t Believe The Best Times To Tweet Hype
This one erks me like you wouldn’t believe.
Do you want to know the best time to tweet, I mean really the best time for YOU to be tweeting?
WHEN YOU ARE AVAILABLE TO TWEET, WHEN YOU ARE AVAILABLE TO BE ACTIVE AROUND THOSE TWEETS!
Does the best times to tweet information have some merit? yes, some.
But the problem is, when you tell people this they get so focused on it and they get lost.
To be honest for me and the followers I have, posting at the so called best times hardly works for me lol
I tweet when I’m told to and most of the time the tweets get ignored or much less attention than other times of the day.
So don’t get so caught up in the best times to tweet blah blah and lose out on sharing at other times of the day that may be bringing you much more attention and retweets.
Test Test Test
Do Use The Twitter Header and Pin A Tweet
The new Twitter header spot is a great place to do many things like, branding, promotion, community outreach or even go with something personal.
To go into more detail on that you can read my post on How To Use the New Twitter Header.
The other great new feature I have been using is Twitter’s Pin a Tweet.
I have been using this to promote my Free Twitter guide for the past few weeks and so far it is working really well. It works even better when you are actively following new people
For me, I am offering a Twitter guide on Twitter so it’s a no brainer, but you can use the pinned tweet to promote anything, just have a good call to action and I nice image to go with it.
The other thing I have tried is to pin a new post for a couple days, I tested this on @BrainyMarketer and it seemed to work pretty well. I left it there for 2 days then removed it.
DO Include Photos
By now you should know the power of adding images to your tweets. From my own experience, adding an image to a tweet even out performs using Twitter cards.
Try using different images each time you tweet the same message to help you get more attention on a repeat tweet.
Try a funny image, try a text related image, try a dramatic image, I even tried a quote image a few times and it worked really well.
You try different images for the same reason you change the title of a repeated tweet, to grab more attention.
Some people like funny, some people want text, and some people will want a dramatic powerful image, so by changing things up you give yourself the best chance to get more attention and shares.
DO Follow Targeted People
I have always been and still am a big promoter of people actively looking and following people that fit what they are doing online.
Following new targeted people is a quick way to get out a Twitter slump and start to see new interactions, conversation, retweets and traffic to your blog.
Stay on a 80 – 20 rule, 80% highly targeted people and 20% softly targeted people.
Example: highly targeted follower for me would be other bloggers. A soft targeted follower would be a real estate broker.
The real estate broker should or may have a blog so there is some interest in my blogging and social media advice.
DO Use Hashtags
I have a love hate relationships with hashtags. On one hand I knew they are useful and on another hand most people use them obnoxiously and incorrectly where they become annoying and not helpful.
I like to use no more then one or two hashtags in a tweet and I make sure to separate the hashtags AWAY from my url.
This way your hashtag links are not competing with your ACTUAL link.
example of bad hashtag use: #This is a #really #bad #example of a #tweet #with #hastag www.myurl
See how the url becomes VERY hard to find? Not smart.
example of better hashtag use: This is a really bad example of a tweet with hashtag – www.myurl …. #hashtag #hashttag
Now the tweet is easier to read and the url is easier to find.
Do Change Things
Sharing content that is unrelated to why you’re on Twitter or content that is personal to you is a great way to mix things up and show your a regular person and NOT here JUST for business or promotion.
Into sky diving? Share things about that.
Into photography? Share things about that.
Have a sense of humor? Show it of because social media loves funny.
Sharing a few things daily that are unrelated BUT personal is a great way to get people’s attention and get better conversations started.
Hopefully these 10 Do’s and Don’ts help you get a better handle on using Twitter for marketing and help you grow your blog or business.