Blogging is a great tool to make money online thru sharing training, tips, and information with the visitors of your site.

Your Blog As Your Customer Service Center

Hi, How Can I Help You?

This is what you need to thing when blogging, this is where customer service becomes more and more important to you and your business. Be useful and helpful, share information freely, also this is where you can deal with any question or complaints.

The better the information you share, the more your business will grow, and the more money you make online. People are looking for fresh information on a ongoing basis, so why not it be from you?

The more useful tips they get, the more money they make online. Blogging will fulfill this need better than any other medium. It is like a personal diary of the blogger, where you shares your internet marketing information every day.

You will benefit once you make yourself available thru your blog. By sharing honest information about you and your business you visitors will respect you that much more, and in turn make you more money online.

The Daily Blogging Gives Fresh Kicks

The daily blogging is a strong sign, that you as an online home business owner care about your readers and work hard to get them fresh stream of info. It is a strong brand builder, and a sign of your commitment.

Staying consistent with your blog will keep your visitors coming back faster, this will keep you and your online business in the for front of their memory.

The Look Of  Your Blog Can Be Customized Easily

The blog must have a unique and different look to be able to build up the brand. The modern technology makes that easy. You can also easily change the template, just to make it look fresh and a new.

Be a little different with your design, now don’t go to crazy here, you still want to keep it easy for visitors to find the information they want.

Being unique with your logo and design will make it easier if you want to build a brand name.

The Optimized Blog Posts Build Backlinks

As a daily blogger you are like the information middle man who follows what happens online, pick the most useful topics and write about them.

The better your content the more people will want to link to your blog.

That means brand building and  nice targeted traffic. This is a beautiful thing!

Combine Your Blogging With Your Email Marketing

You can easily combine your email marketing and list building by setting up a Newsletter form on your blog. This way your visitors will have another way to get new information from you.

Once they are signed up to your newsletter you can then blend your email marketing into the newsletter subscribers.

Use your blog to stand out from everyone else online, use it to build your brand and follower base which will make your more money online.

Be Helpful, Be Your Own Customer Service Center….Hi, How Can I Help You?!

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So you have a website or blog setup, it looks good, and you have some traffic coming to it each day.. Now what?

It’s time you start analyzing who is coming to your website, how they ended up there and what they want!

Why You Need Stat Counters

There are allot of programs out there that you can install to run in the background of your blog and tell you everything from how many hits you are getting per day, to what percentage of your viewers are from a certain country, to how they got to your blog in the first place.

It is important to have the ability to analyze everything that you can get your hands on when it comes to your website.

Advertisers Love Them

That’s the biggest advantage! Users can not fake their Stats like they can their RSS Feed or Newsletter Subscribers!…statistics never lie. This is why  things like “unique visitors per day” are going standards in this industry, and if you don’t have the numbers, you won’t get the business!

Top Stat for WordPress

Google Analytics
At the very least, you need to use Google Analytics. With Google’s new tracking device, you can literally see EVERYTHING that goes on in your website!  Things like search engine keywords and even a user’s city and state.

It’s crazy how much information Google Analytics gives you, but because of this dominance it has easily become the standard in stat tracking ability.

Alexa.com Widget
Alexa is one of the biggest internet tracking services, and has a database of billions of websites all over the Internet. No matter what people say as far as tracking isn’t important, , advertisers use Alexa to get a quick reading of how popular a website really is, Remember Stats Don’t Lie!

This is why you  need to install the Alexa.com widget on our website to ensure that we are maximizing our reading from the Alexa.com servers.

Quantcast (Quantifier)
Quantcast is another popular online stat tracking service, much like Alexa.com.  The “Quantcast Quantifier” plugin makes it easy for you to do this on a WordPress blog. Go ahead and download the plugin and install it through WordPress’ plugin area in your admin panel.

Quantcast, is a very nice tool for seeing things that you wouldn’t otherwise, like a users’ income levels and education level.

I use Google Analytics to track real-time stats like user hits, Alexa.com to boost our rankings and Quantcast to look into user demographics. The three together make a great 1-2-3 PUNCH!

To Your Online Success

John Paul

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Email Marketing is Advancing!

The modern-day drive in marketing, particularly e-mail marketing, is concerned with the implications of the hyper-consumption experiences being identified within an emergent consumer branded the ‘expectation economy’. The expectation economy refers to a new-style economy that is characterized by well-informed consumers who have high expectations with regard to services and products, and who place a high premium on a superior buying experience. Over the years, the modern consumer has acquired specialist know-how through continuous self-training and in the process of hyper consumption and exposure to new dynamic lifestyle models, has come to expect not only superior standards of quality but expects ‘best of the best’. The readily available always-on information networks have also promoted this new-style consumer culture that expects “only the best” and is not satisfied with just basic standards in services and products.

These high expectation trends in marketing also apply to the advancement and evolution of email marketing. Instead of simply sending batches of emails to random customers and prospects, the trend in recent years has been to rather develop strategic and sophisticated “smart” emailing campaigns. For example, the successful email marketer focuses on promotional methods to facilitate increasing customer response as well as stimulate conversion and retention rates. This is achieved through a combination of personalization, segmentation and “triggers.” Meaning,” Increasingly segmented and triggered emails will be driven by behavioral data, such as which specific links a recipient clicked, whether someone did or did not open an email, what pages they visited on the company’s Web site or whether they did or did not make a purchase or take a specific action”.This process is often automated by companies using software to integrate email data with other customer data via an API.

Email marketing has also advanced beyond conventional technologies, with marketers switching between plain text and HTML formats. Some pundits state that, “E-mail’s role is changing, the technology is advancing, and its horizons are broadening”. Similarly, audio and video email has become a distinct possibly. These new modes of email marketing are aimed at enlarging and expanding the possibilities of email marketing. Yet, it was previously thought that these technologies were not practical because the size of audio and video mail had a negative impact on download times. However, both these new formats, and especially video emails, have become feasible because of the increase in bandwidth availability.

A number of companies offer audio email services to the Webmaster and marketer and are hyping it as the “new wave” in increasing consumer response to email advertising. This is often referred to as “talking email” and offers a more direct and dramatic means of communication with the client or customer. Companies like Expedite Email Marketing suggest that, “By adding your voice, sound or music into your email marketing campaigns, you will set your email message apart from the rest”.

While many assume that simply adding an audio component to your email advertisement will improve click through rates, it should be borne in mind that the same problems that hinder mass mail marketing apply to this form of marketing. Simply adding technology without a well-planned marketing strategy in place that clearly identifies the key objective of the exercise will probably not do much to improve returns and customer response rates. As many pundits suggest, the art of effective email marketing requires focused selection and targeting of customer demographics and needs. Of course, one can create one’s own audio or video email attachment. However, the process can be slightly complex in terms of format and streaming audio and video; this area of expertise will be dealt with in more detail in future articles on this subject.

The features and advantages of audio email marketing include: The audio plays automatically once the email is opened; research has shown that an increased response rate results from the more intimate feel that audio communication provides the recipient in comparison to conventional text-based email messaging. The addition of music can also add impetus to any marketing campaign.

Video marketing is another advanced form of email marketing that has become increasingly popular over the last few years. However, this very exciting mode of communicating one’s advertising message to the customer is not without certain problem areas that one should be aware of. Video clips are usually not embedded or included directly in the email, as this would make the size of the download excessive for the ordinary user. Instead, video is usually linked to external sources that play on opening or by activating a link within the body of the email. The problem lies in the fact that to play external video the recipient of the email must access a plug-in application — such as Windows Media or Macromedia Flash. Unfortunately, many email clients, like Microsoft Outlook, disable these plug-in options as default. Conversely, marketers claim that video email works well as an effective marketing tool, as most users today have the required plug-ins actively installed to facilitate immediate application. Flash technology has also been used to implement email marketing as this often has a much lower download size.

The bottom line however with these more advanced forms of email marketing is that quality is more important than quantity. Building lists of thousands of email addresses as part of a marketing campaign has little worth if these addresses have not been selected with specific target clients in mind. As a pundit puts it; “Building a list of 10,000 names is not a goal. What value you are adding? You can offer quality content and something of value to the recipient, but that doesn’t mean it’s going to generate ROI.”

Both audio and video email marketing have another advantage – they effectively promote viral marketing. Viral marketing is a method of encouraging recipients to pass along the marketing message to other potential consumers.

Hopefully in future the ability to add audio and video to emails will be easier and more available.

To Your Online Success

John Paul

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