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11 Steps To Building Your Brand On Twitter

Posted by in Branding, Twitter, Twitter Marketing


Building Your Brand With Twitter

Now more than ever is a great time to get focused on Twitter and start building a strong brand around your business, your blog or your name.

Why now?

Thanks to the stats from Global Web Index, “Twitter is now the fastest growing social platform” and from what the numbers say and what I see, Twitter isn’t planning to stop that massive growth anytime soon.  branding-with-twitter

If you want to see results fast and you want to see traffic pouring into your website, then Twitter is the best social site to do that.

I have said this for over 2 years…

“If you learn the basics of Twitter, you will see results MUCH faster than you will with Facebook, Google+ or LinkedIn.”

I’m talking about getting your stuff shared, bringing traffic back to your blog or website and even attracting new customers to your business.

All that begins once you start branding with Twitter. Once you do that, it will be very easy to see the results that I mentioned above.

So the question becomes, “how do I use Twitter correctly to build my brand?”

The problem comes in when people try to half-ass their effort. If you want real success on Twitter and you want to build your brand on Twitter, you will need to be good at everything, not great, but good!

Below I share my 11 steps to building a strong brand on Twitter, these are things I have done and still do and will continue to do for a long time… WHY?

Because It Works!

The bad news? If you want a strong well know brand, you will have to do ALL 11 steps everyday for the long term.

Thought this was going to be easy huh? :)  

Yes, you can have some success if you do 2 – 5 steps, or  7 -9, but if you want real success you will have to do all 11, all the time.

Let me say this before we jump to the 11 steps, the people using Twitter to make the most money, are the people that have built up the strongest brands.

11 Steps To Building A Brand On Twitter

 

Keep Things Simple

First off, you need to keep things simple.

Whatever your sharing or teaching, you want it to be simple. If it’s a blog post, make it quick and to the point and helpful. If it’s a contest, make it easy to enter and share. If it’s some training, keep it direct and shared in small chunks making it easy to apply what they learn

People like easy to learn, easy to understand, easy to do.

 

Share Quality Stuff

This applies to your own content or other peoples content. People won’t care if the garbage you shared was yours or not, they will only care that you shared it and it was garbage.

But if you share quality content that is mostly targeted to your follower base, then you will become a resource for sharing awesome shit, which will help get your own content shared more.

 

Reply To Everything

You should reply to any comments or complaints you get on Twitter.

If someone leaves you a nice comment, then acknowledge it and reply to it. Remember that person could have sent you a private email to leave that comment, but instead they chose to do it on Twitter where everyone can see.

You need to be thankful for that and show it.

Now if the comment is negative?

Worse thing you can do is ignore it, since everyone else will still see it, so you might as well deal with it.

I will say for my own experience will customer support with companies, that I am more blown away and happier when they fix my issue, then I am when their product is working.

Since you expect the product you buy to work, so no big deal when it does. But since so many companies are bad at customer support, when a company gets it right, it blows you away.

Look at Zappos, they are more known for their customer support then they really are for the products they sell.

 

Grow Your Audience

Building an audience on Twitter is much easier than doing it on your blog.

Just by sharing quality content and being active every day, people will start to follow you and focus on what you are sharing.

Now to take that a step further, you will want to write the best content you can so when you share it, you begin to bring that audience back to your blog and build your readership.

 

Learn To Give

To build a strong brand on Twitter you will need to give back as much as you get.

How?

If people share your content, then at some point you will want to share theirs.

If someone does something you like or respect, then share that and mention them and what they did.

Share what you know for free either by answering questions or doing a Twitter chat.

Offer something for free to your followers.

If you’re a company, then offer coupons or discounted pricing just for your Twitter followers.

No matter what you decide to do, you have to know that strong brands are not all about themselves and are available and helpful.

 

Stay Active

Now there is a fine line between being available and being overly available.

To grow a strong brand you have to be active and available most of the day and most of the week. 

I personally think leaving time in the day where you’re not on Twitter and some days where you walk away will help your brand in the long run.

It makes you real, human and relatable.

If you are tweeting 200 times a day 24×7, it will be hard to prove that’s all real time, manual activity. So by doing that, it will make it much harder for you to put a face or personality to your brand.

The other benefit, is freeing up your time. Growing a brand on Twitter can be work, so anytime you can take a break and pull back you should.

 

Give Help Freely

This is probably the best thing you can do to grow your brand.

When you answer questions or do a Twitter chat to share your brain will people freely, it will have a huge positive impact on your brand.

Let’s take answer a question someone asks your stream.

Now when you answer that question will real help, that person will be happy they got their question answered.

The added benefit is you did that on your stream where others can see. By answering that one persons question, 100′s, 1000′s of people saw your answer too.

You just proved your brand is…

Helpful
Available
Knowledgeable
Friendly
Approachable

and if you thru it some personality into your answer then we can add

Funny
Real

Nice payback for taking the time to answer someone’s question huh? :)

 

Careful What You Say

Lately you have seen more and more stories of people tweeting out things that they regret later.

I’ve been there, when you have someone tweet you something rude or ignorant (yes it happens) you just want to rip them a new bum hole on stream.

But I don’t, I let it go or make a joke of it. Because I know in the end, if I said what I wanted to say, it would hurt me in the end.

Think of what I shared above, the added benefits to being helpful.

If I tore into someone, even though they deserved it,  the reverse would happen, it works both ways.

It should be common sense, but be careful what you share, since EVERYONE can see it.

 

Sponsor A Contest

This goes with giving back to your followers.

People like free and your followers will like it even more knowing the contest is JUST for them.

Knowing what your goal is with your contest is the most important thing you need to do.

If the goal is to JUST give back to your followers then you can offer things like an IPad.

But if your goal is to give back AND strengthen your brand, then giving an IPad won’t help much in the long run, since most of the people are opting into the contest because of your brand, they are opting in just to win the IPad.

If it’s about growing your brand too, then offering your time or your services or your products will work perfectly.

When I ran my first Twitter contest I learned that giving away my time was the most valuable prize.

 

Be Real – Be You

This ties into everything I shared above. The best brands are real and have personality.

All strong brands one thing in common… people TRUST them and what they say.

How do you get trust? 

Be real about what you say and do.
Follow thru with what you say and do.
Be consistent and be available.
Listen more then you talk.

You know what else helps?  Showing some damn personality,  showing personality is a powerful way to build trust.

Are you silly, then be silly.
Are you funny, then be funny.
Are you an asshole, then be an asshole.

It doesn’t matter, what does matter is no matter what you are, there will always be people that will gravitate towards you and love it.

You know the saying “there is someone out there for all of us?”

It applies to your online brand, be you and people will see YOU!

 

Relax – Have Fun

It’s just Twitter so have some fun with it.

Don’t get to caught up on if things are working or not, or tracking stats and graphs and the best time to tweet and blah blah blah

If you follow the 11 steps above over time you will have a stronger brand on Twitter.

I promise you that… so you don’t need to stress the outcome, just enjoy the process.

I never came on Twitter to meet new friends, yet I have met and continue to meet some amazing people.

If I was overly serious about Twitter, I would of missed out on all the friendships I have enjoyed the past 3 years.

Growing a brand on Twitter is serious business, but it doesn’t have to be serious!

 

P.S. If you liked this post, continue your learning by grabbing my FREE Marketing With Twitter Guide!

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  • http://www.ubersocialmedia.co.uk/ Shell Robshaw-Bryan

    All very valid comments. I love that fact that with Twitter you see results more quickly; it spurs you on and lets you know you are doing the right things. As with building all communities the key lies in being patient and not expecting massive growth. Anything from a few new followers a day to a few new followers a week make that growth sustainable and ensures you are growing a a community which will have real ongoing value.

  • http://twitter.com/shortsalegene Gene Call

    Thanks for the good insights detailed down to what could easily become our action plan!!!!

  • http://smallbusinesstalent.com/ Stephen Lahey

    Great advice! Twitter is fun, and it’s driven more traffic to my new podcast than any other social media platform.

  • http://www.johnpaulaguiar.com/ John Paul

    Shell your right.. Twitter will bring you faster growth and that is a good thig no matter what the numbers. 5 new followers or 10 new visitors to your blog or 5 new people sharing your stuff.

    All signs you are doing the right things. Then all you need is to keep it up long term to see the big results you want.

  • http://www.johnpaulaguiar.com/ John Paul

    Thanks Gene.. hope the post will help :)

  • http://www.johnpaulaguiar.com/ John Paul

    Stephen, you gotta make it fun. haha If you do the fundamentals and enjoy the process people will see that and be attracted to you or your business.

    Glad your seeing results on Twitter too :)

  • http://tomjamieson.com/ Tom Jamieson

    This is great advice for beginners and pros alike. Your last two points are the most important in my opinion — be yourself and have fun. The rest will come. Thanks for sharing!

  • http://trucklicense.net/get-cdl Freedom Jackson

    Good post JP,

    Gotta share these tips for #SoMeSa.

    I can’t resist the urge to say stuff on twitter but I don’t regret it, it’s just how I am.

    Like the pope I have to make jokes about this dude I just have to.

  • http://www.johnpaulaguiar.com/ John Paul

    Thanks Tom.. glad u liked the post. It really does come down to being yourself, without that, the rest will be harder to achieve.

  • http://twitter.com/Smalltofeds Ken Larson

    Great post. Twitter is a solid conveyance.

    Reputation is an element in branding. Branding is occurring regularly, whether
    or not we are aware of it.

    From our integrated web site(s) presence to our networking and our credit ratings, cell phone records and application navigation, we are tracking and being tracked.

    So, it is really a matter of whether we wish to manage our professional
    image or have the image manage us.

    Networking is the answer to branding. Establish a network like a wheel. The hub is your core content (web site, blog, books, articles, useful materials). The
    spokes leading from the hub are the tools you use to network your
    content that is linked to your hub.

    Your contacts are the engines that power the wheel on the spokes of your hub.

    The real limiting factors are the quality of the core content and
    knowledge and persistence in networking. Content is the fuel that
    feeds your engines and powers your wheel.

  • http://www.johnpaulaguiar.com/ John Paul

    Thanks Ken

  • Sandra Zoratti

    John Paul, outstanding post and advice packaged up in your trademark style of simple to understand, easy to do and overall brilliant!

  • http://www.johnpaulaguiar.com/ John Paul

    Well Thank U Sandra :) I’m glad you enjoyed the post and my attempt to be funny haha

  • http://keepupwiththeweb.com Sherryl Perry

    This is such great advice John Paul. You mention “If people share your content, then at some point you will want to share theirs.” – That’s exactly how I met you! I was new to blogging, discovered your site and started sharing your posts wherever I could. Sure enough – I managed to get on your “radar screen” and you started sharing my posts too.

  • http://www.johnpaulaguiar.com/ John Paul

    Exactly right Sherryl.. proof the strategy works well :)

  • Adrienne

    I agree John, fabulous advice. I have told so many people about Twitter and I finally have my mastermind group on board as well as on Triberr and they are finally singing it’s praises. You just have to take some time to do all the steps you’ve mapped out but you will see some really great results if you’re consistent and you hang in there.

    Will be sure to share this gem with my friends and followers. They’ll love me for it!

    ~Adrienne

  • http://www.johnpaulaguiar.com/ John Paul

    Adrienne it really is about doing the fundamentals and doing them long and enough and you will see great results.

    Glad to hear that your people to see the value in Twitter and from it’s growth, things will only get better.

    and thank u for sharing. hope they enjoy it :)

  • Nick @ ayoungpro.com

    Great tips! Thanks!

  • Theodore Nwangene

    Interesting post Paul,
    Twitter is my second top referral traffic, i quite agree with all you said here. The truth is that if one can really make out time and apply all the tips you shared here, he will have lots of success on twitter.

    The one i like most is the contest, i didn’t know they can also host a contest on twitter.

    Thanks for sharing.

  • http://www.johnpaulaguiar.com/ John Paul

    Theodore, good to see that you are having success with Twitter by following similar tips that I shared. It takes a lil time and work, but the results are well worth the effort :)

  • http://twitter.com/HorseMarkCards Vickie Horsfall

    Thanks for sharing this useful information, it will help me a lot. Twitter is my primary social media tool, mainly because it is simple and consistent. (Facebook and Google seem to change every month.). I will certainly start applying these techniques! Appreciate you sharing this!
    Have a good one! ~~~Vickie
    (I found this post via Andrienne Smith. Don’t you love the ‘domino’ effect of social media?)

  • http://www.johnpaulaguiar.com/ John Paul

    TY for your first comment Vickie :) Glad u liked the info.. I agree with you, Twitter is the best SM site to get real results quickly. Hope the steps help.. keep me informed.

    SM.. relationships working at its best :)

  • http://twitter.com/raenalynntweet1 Raena Lynn

    Hi John,

    Thanks for the great tips about Twitter. I’ve had an account for awhile, but I didn’t take the time to understand how it works. Adrienne Smith uses Twitter successfully so I was encouraged to give it another shot. The first thing I did was delete all my my non-followers. I had a lot! When I started twitter as a beginner, I
    randomly followed everyone without understanding how it worked! I also joined Triberr and I’m working on my consistency. I’m open to tools which will help with scheduling to save some time, but I like the idea of manually managing Twitter on my own most of the time. I’ve used Hootsuite, Buffer, and Tweetdeck and still deciding my “happy medium.”

    I think your strongest tip for me is “Reply to everything.” In the past, I thanked people for mentioning or retweeting, but I didn’t engage in direct messages. I will take your advice.

    This is the most challenging part of your guidelines. “Yes, you can have some success if you do 2– 5 steps, or 7 -9, but if you want real success you will have
    to do all 11, all the time.” This is a goal I plan to work on because I know Twitter is very powerful if used correctly. Thanks so much John!

    Raena Lynn

  • http://www.johnpaulaguiar.com/ John Paul

    It really is about engaging people. There is nothing wrong with scheduling your tweets as long as you are available to engage those same tweets. Its a big time saver which leaves you time to do the other 11 steps.

    The more you do the 11 steps the easier it becomes to fit into your daily routine.

    Do the 11 steps for 30 days and I promise you, you will see the best success on Twitter you have ever seen Raena :)

  • Sanat

    Wonderful points

  • http://www.johnpaulaguiar.com/ John Paul

    TY Sanat