Building Your Brand With Twitter
Now more than ever is a great time to get focused on Twitter and start building a strong brand around your business, your blog or your name.
Thanks to the stats from Global Web Index, “Twitter is now the fastest growing social platform” and from what the numbers say and what I see, Twitter isn’t planning to stop that massive growth anytime soon.
If you want to see results fast and you want to see traffic pouring into your website, then Twitter is the best social site to do that.
I have said this for over 2 years…
“If you learn the basics of Twitter, you will see results MUCH faster than you will with Facebook, Google+ or LinkedIn.”
I’m talking about getting your stuff shared, bringing traffic back to your blog or website and even attracting new customers to your business.
All that begins once you start branding with Twitter. Once you do that, it will be very easy to see the results that I mentioned above.
So the question becomes, “how do I use Twitter correctly to build my brand?”
The problem comes in when people try to half-ass their effort. If you want real success on Twitter and you want to build your brand on Twitter, you will need to be good at everything, not great, but good!
Below I share my 11 steps to building a strong brand on Twitter, these are things I have done and still do and will continue to do for a long time… WHY?
Because It Works!
The bad news? If you want a strong well know brand, you will have to do ALL 11 steps everyday for the long term.
Thought this was going to be easy huh?
Yes, you can have some success if you do 2 – 5 steps, or 7 -9, but if you want real success you will have to do all 11, all the time.
Let me say this before we jump to the 11 steps, the people using Twitter to make the most money, are the people that have built up the strongest brands.
11 Steps To Building A Brand On Twitter
Keep Things Simple
First off, you need to keep things simple.
Whatever your sharing or teaching, you want it to be simple. If it’s a blog post, make it quick and to the point and helpful. If it’s a contest, make it easy to enter and share. If it’s some training, keep it direct and shared in small chunks making it easy to apply what they learn
People like easy to learn, easy to understand, easy to do.
Share Quality Stuff
This applies to your own content or other peoples content. People won’t care if the garbage you shared was yours or not, they will only care that you shared it and it was garbage.
But if you share quality content that is mostly targeted to your follower base, then you will become a resource for sharing awesome shit, which will help get your own content shared more.
Reply To Everything
You should reply to any comments or complaints you get on Twitter.
If someone leaves you a nice comment, then acknowledge it and reply to it. Remember that person could have sent you a private email to leave that comment, but instead they chose to do it on Twitter where everyone can see.
You need to be thankful for that and show it.
Now if the comment is negative?
Worse thing you can do is ignore it, since everyone else will still see it, so you might as well deal with it.
I will say for my own experience will customer support with companies, that I am more blown away and happier when they fix my issue, then I am when their product is working.
Since you expect the product you buy to work, so no big deal when it does. But since so many companies are bad at customer support, when a company gets it right, it blows you away.
Look at Zappos, they are more known for their customer support then they really are for the products they sell.
Grow Your Audience
Building an audience on Twitter is much easier than doing it on your blog.
Just by sharing quality content and being active every day, people will start to follow you and focus on what you are sharing.
Now to take that a step further, you will want to write the best content you can so when you share it, you begin to bring that audience back to your blog and build your readership.
Learn To Give
To build a strong brand on Twitter you will need to give back as much as you get.
If people share your content, then at some point you will want to share theirs.
If someone does something you like or respect, then share that and mention them and what they did.
Share what you know for free either by answering questions or doing a Twitter chat.
Offer something for free to your followers.
If you’re a company, then offer coupons or discounted pricing just for your Twitter followers.
No matter what you decide to do, you have to know that strong brands are not all about themselves and are available and helpful.
Now there is a fine line between being available and being overly available.
To grow a strong brand you have to be active and available most of the day and most of the week.
I personally think leaving time in the day where you’re not on Twitter and some days where you walk away will help your brand in the long run.
It makes you real, human and relatable.
If you are tweeting 200 times a day 24×7, it will be hard to prove that’s all real time, manual activity. So by doing that, it will make it much harder for you to put a face or personality to your brand.
The other benefit, is freeing up your time. Growing a brand on Twitter can be work, so anytime you can take a break and pull back you should.
Give Help Freely
This is probably the best thing you can do to grow your brand.
When you answer questions or do a Twitter chat to share your brain will people freely, it will have a huge positive impact on your brand.
Let’s take answer a question someone asks your stream.
Now when you answer that question will real help, that person will be happy they got their question answered.
The added benefit is you did that on your stream where others can see. By answering that one persons question, 100’s, 1000’s of people saw your answer too.
You just proved your brand is…
and if you thru it some personality into your answer then we can add
Nice payback for taking the time to answer someone’s question huh?
Careful What You Say
Lately you have seen more and more stories of people tweeting out things that they regret later.
I’ve been there, when you have someone tweet you something rude or ignorant (yes it happens) you just want to rip them a new bum hole on stream.
But I don’t, I let it go or make a joke of it. Because I know in the end, if I said what I wanted to say, it would hurt me in the end.
Think of what I shared above, the added benefits to being helpful.
If I tore into someone, even though they deserved it, the reverse would happen, it works both ways.
It should be common sense, but be careful what you share, since EVERYONE can see it.
Sponsor A Contest
This goes with giving back to your followers.
People like free and your followers will like it even more knowing the contest is JUST for them.
Knowing what your goal is with your contest is the most important thing you need to do.
If the goal is to JUST give back to your followers then you can offer things like an IPad.
But if your goal is to give back AND strengthen your brand, then giving an IPad won’t help much in the long run, since most of the people are opting into the contest because of your brand, they are opting in just to win the IPad.
If it’s about growing your brand too, then offering your time or your services or your products will work perfectly.
When I ran my first Twitter contest I learned that giving away my time was the most valuable prize.
Be Real – Be You
This ties into everything I shared above. The best brands are real and have personality.
All strong brands one thing in common… people TRUST them and what they say.
How do you get trust?
Be real about what you say and do.
Follow thru with what you say and do.
Be consistent and be available.
Listen more then you talk.
You know what else helps? Showing some damn personality, showing personality is a powerful way to build trust.
Are you silly, then be silly.
Are you funny, then be funny.
Are you an asshole, then be an asshole.
It doesn’t matter, what does matter is no matter what you are, there will always be people that will gravitate towards you and love it.
You know the saying “there is someone out there for all of us?”
It applies to your online brand, be you and people will see YOU!
Relax – Have Fun
It’s just Twitter so have some fun with it.
Don’t get to caught up on if things are working or not, or tracking stats and graphs and the best time to tweet and blah blah blah
If you follow the 11 steps above over time you will have a stronger brand on Twitter.
I promise you that… so you don’t need to stress the outcome, just enjoy the process.
I never came on Twitter to meet new friends, yet I have met and continue to meet some amazing people.
If I was overly serious about Twitter, I would of missed out on all the friendships I have enjoyed the past 3 years.
Growing a brand on Twitter is serious business, but it doesn’t have to be serious!
P.S. If you liked this post, continue your learning by grabbing my FREE Marketing With Twitter Guide!