Steps To Improve Google Rankings
Today I wanted to share some basic steps to getting higher Google rankings for your blog.
I have follow these steps combined with My Crazy Simple 7 Step Plan To Promote A New Post steps to rank pretty well over the last 6 months, proof below
No one really know what step works best or what steps Google puts more weight on, but what I do know, is if you do them all you will see your blog ranking higher.
These are the 9 Steps I believe matter most when you want to boost your Google rankings.
1.Use Keywords In Title Tags.
Probably the most important and simplest
thing to do no matter what niche your blog is in. Your title tag must be consistent with content in the page or post for best results. This is a
“less is more” kinda thing, since having to many keywords in your title tag will have a negative effect.
2. Create Quality Anchor Text.
SEO professionals believe that having quality anchor text links coming into your blog is important and I agree with them. Since that is the link people chose to click to come to your blog. Keep your anchor text targeted to the page the link is going to.
If your anchor text link is for SEO Tips, then you want to make sure the page they go too is about SEO Tips.
3. Increase Link Popularity.
Link popularity basically means, how many links you have coming into your blog. The more incoming links you have the higher your Google rankings will be.
But, what is more important then the amount, is the quality of those links. Meaning you want to have high PR sites linking to you. So if you’re blog is a PR 2 then you want to share all PR links, but focus more on PR 2 and above.
I seen this in real time, I have about 8500 links coming in, yet I rank higher for many keywords then 2 of my competitors that have 20,000 and 100,000 links coming in..Why is that? Maybe I have more quality links coming in.
So Quantity is good, but Quality links are best.
4. Use Keywords In Body.
Make sure that keywords are within your body, top, middle and bottom. It’s important that the keywords used in HTML text on page match with keywords used in the site’s meta data and title tags.
Again, “less is more” DO NOT stuff keywords, Google will slap you hard for this.
5. Promote Your Internal Links.
Offer links that direct visitors to helpful, related content. This can be as simple as having a related post plugin to share 3-6 related post links after your readers read a post. You can also have links in your sidebar that shares the most important resources with your readers.
Internal linking is important to having your readers easily find the most helpful information quickly, and Google views on-site links as a sign that visitors like what they see and want to learn more.
6. Make Friends Within Your Niche.
Google likes to see links from blogs in your niche. If your blog about blog tips and you share blog tips, then other blogs in your niche will link to you, now if you blog about blog tips, yet you don’t talk about blog tips, then blogs in your niche will not link to you.
So Google views this as proof that you’re a good resource for blog tips, and a good place to send searchers to get more info on blog tips.
7. Hold Onto Old Links.
Google likes old links from one site to another, it shows a happy relationship between sites. The older the link, the more trust it has. Usually it takes 3-4 months for Google to see that link as a long term happy relationship.
So this is one time when “newer is NOT better” haha
8. Drop Your Page Load Time
This is become a big thing lately, getting your blogs page load time down as low as you can will make your visitors happy and now it makes Google happy. Having a page load time of under 3 sec seems to be a all around good time.
Again Google likes blogs that offer value to readers, the more value you offer the better your Google rankings. No one knows how important this is in rankings, but we do know it is now a criteria they look at, so why not drop your load time.
I was at about a 14 sec load time “not good at all” thanks to a verrryyyyy slow loading Facebook button.
Thanks to my friend Justin at DragonBlogger for helping me this week installing W3 Cache plugin.. I’m loading at about 7-9 sec, better but not great, this will drop to under 5 sec after I fix the slow Facebook button.
9. The Longer You’re Here, The Better.
The longer your blog has been online the better, I noticed a small difference in my rankings when my blog past the 1 year mark.
So be patient, if you can get past that one year mark, your rankings will get better.
Time For The Results
All I did to get these Google rankings was what you just read combined with the steps in My Crazy Simple 7 Step Plan To Promote A New Post.
These screen captures were taken lastnite.
This post was done on July 14
This post was done on August 19th
This post was done on June 1st