Are you monitoring any of your Twitter stats to see if what you are doing is or is not working?
By the time you finish reading this post, you will see the importance of some “quick” stats monitoring on Twitter and how it will help you fine tune your activity and content strategy.
6 years ago I wrote a post called… Why Stats Tracking On Twitter Is A Big Waste Of Time
Even though I still feel this way, there are a few stats you can look to to see if what you are doing on Twitter is working or not.
Here is a snip from that post.
“You write a monster post, detailed, researched, images, grammar and spelling looking pretty good, it’s clean and easy to read.
Now your excited to share that gold with all your followers on Twitter, you decide when you will tweet it, you decide on the headline you will use on your tweet and you send it out and sit back for all the luv you will get.
One –Three – Six hours go by and you only have 3 RTs and no traffic to your blog. Your first thought is…What happened? What did I do wrong? Was my post garbage?
When in reality, it has nothing to do with any of that. With all the variables that go into getting your tweets clicked and shared, you control maybe 2-3 of them.
So why waste your time tracking and see proof in things you don’t fully control?
To me, there are a few ways I look at Twitter to see if my efforts are working and they have nothing to do with click counts or tweet tracking or anything like that.”
I still agree with this 100%, but now that Twitter makes it so easy to check your stats, it makes sense to do some research on a weekly or monthly basis.
You can only control what you can control on Twitter, knowing that, there are a few Twitter statistics you should be looking at to see if your efforts are paying off.
6 Twitter Stats You SHOULD Be Focusing On
Here are the 6 tweet stats I think you should focus on to quickly see if the activity you are doing for your blog, small business and brand are WORKING and HELPING you on Twitter.
For me, Retweets are the #1 signal to tell me if my content is being seen and enjoyed.
Think of it as your followers giving you a “high 5” and saying I like what your sharing, I find it helpful and I want “my” followers to see it also.
Favorites are a softer stat than a Retweet, but it is still a helpful stat for you to see what type of content your followers enjoy.
For me, on the front end favorites are not that big a deal, I would much rather get a post reweeted than favorited, but on the backend monitoring your favorites is very helpful twitter stat to focus on. A quick and simple way to see the type content you’re followers like or dislike.
This goes back to my statement above from my old post, focus on the engagement, if you are busier, you are doing something right to attract all that busyness.
Replies occur when someone specifically responds to one of your Twitter posts. That can be a comment, a question etc… anything that comes to you from another follower would be included here.
For me, I reply to it all, positive or negative. As far as negative, if it is just someone who disagrees with me, I reply, if it is someone just being an asshole, then I ignore.
You will learn to see the difference and choose the right action, sometimes on Twitter, No Reply is better than a Bad or Angry Reply.
Impressions are simply the number of unique people who saw your Tweet. Impressions are important to a point, yes it tells you that someone saw your tweet, but it doesn’t mean they clicked and read it.
For me, impressions is a great way to see when you should be tweeting. If you notice that you get more impressions at 9 am than at 11 am. Then I would start tweeting my MOST important stuff at 9 am.
The more impressions you get, the better chance you have of people clicking and visiting the link in your tweet.
The engagement stat basically includes anything a person does to you or your brand, including, if they click anywhere on the Tweet, including Retweets, replies, follows, likes, links, cards, hashtags, embedded media, username, profile photo, or Tweet expansion.
This is basically all I looked at years ago when I wrote that older post I shared above.
I just did it manually, I saw my activity “engagement” getting busier, I was busier, more and more people were coming to me for advice, help or to offer a pat on the back, and I was getting more traffic to my blog.
All that told me what I was doing on Twitter was working and working very well.
Today we can get a little more fancy and scientific by using Twitter statistics, but scientific or manual, if you find yourself getting busier and you see more and more traffic coming to your blog each week, then there is a VERY good chance you are doing things right.
6. Link and Permalink Clicks
This ties in with the Impressions above,
Step 1, get people to see your tweet, Step 2, get them to click the url IN your tweet.
That click can be an someone opening your image, clicking a link you shared in your tweet.
For me, it all comes down to the CLICK on my url.
Yes getting retweets, favorites, replies etc… are all nice, yes getting more engagement and building relationships are all nice and important but…
At the end of the day as a marketer, entrepreneur, blogger, I am on Twitter to get people to my blog.
Monitoring the clicks my tweets are getting is a VERY good idea if you are here to drive Twitter traffic to your blog or website.
How To Find Your Twitter Statistics
Twitter now offers a Twitter Activity Dashboard, a tool you can use to learn more about your Tweets and how well they are working for you. For example:
• See how people engage with your Tweets in real time.
• Compare your Tweet activity and followers, and see how they trend over time.
• Click on any Tweet to get a detailed view of the number of Retweets, replies, likes, follows, or clicks it receives.
• Get detailed insights into who your audience is, especially those who engage with your Tweets.
• Download your Tweet metrics.
How To Access The Dashboard
To get started, log in to analytics.twitter.com with your Twitter username and password to turn analytics on for your account.
To access your Tweet activity:
• On a desktop or laptop computer, visit analytics.twitter.com and click on Tweets.
• In the Twitter app for iOS or Android, tap the analytics icon visible in your Tweets. Make sure you have installed the latest version of Twitter for iPhone, iPad, or Twitter for Android.
Use The Stats Don’t Let The Stats Use You
I say that because it is very easy to get so caught up in the stats that you lose focus on the work.
Some days your stats will make you happy and some days your stats will make you sad or even angry, but that’s normal.
So take a quick look weekly or monthly to see if things are going in the right direction, and make small changes if needed.
Like I mentioned above, if you’re getting more followers, if you are having more conversations, if you are getting more people reaching out to you for help or advice and finally if you’re getting more traffic to your blog each week.
THAN WHAT YOU ARE DOING ON TWITTER IS WORKING!
Now to bump up your results even more, take a few minutes each week and look thru your Twitter stats to see if things can be tweaked and improved upon.