Social Media Can’t Save You
We all know how great Social media is for your blog or business, and I’m a big SM believer and it is a big part of my success online.
But it’s not be all end all like some people think. There are many things social media can’t do for you.
Knowing what social media can’t do will make it easier to harness the power of what it can do for you.
Here are my 6 Things Social Media Can’t Do For You.
Be Your Only Marketing Method
Social media done right is a powerful tool. But it should be something you add to your marketing efforts, social media alone will not build your business or blog.
Deliver Quick Success
This is something I tell my social media management customers all the time. To expect to put up a Twitter and Facebook page today and expect big results in 2 weeks is ridiculous.
For me, I think your first 3 months on social media should be where you lay your foundation, don’t expect any results, focus on getting your name out there and being seen first. If you lay that foundation right, you will benefit from it for the long term.
Social media is like the turtle and the hare story. Best results come with daily consistent effort over time.
Succeed With A Half Ass Effort
To get the best long lasting results with social media, you have to be constant.
Popping in every few days for a couple hours won’t cut it. The people who follow you follow you for help, for information, if you are not there to share on a regular basis then there is no need for them to follow you.
You know that you need to update your blog weekly to keep your readers happy…Right? Treat social media updates the same way.
Promise A Following
Social media isn’t about you. It is about what you can do for your followers, customers, readers.
People don’t care about your or me, what they do care about is how you and me can help them. The more helpful and available you are the more they will see value in you and your business.
The sooner you realize that, the better your results will be.
Hide Who You Really Are
Social media is a great place to let your personality shine, people like to connect with “real” people.
On the other side, social media won’t make you someone your not. If you’re a fake or scammer, then you will be found out quickly.
Social media is the ultimate BS detector haha
Social Media Can’t Save You
If your business or product sucks then no amount of social media efforts will help. Social media is marketing, it is you trying to get people to come see your business or products.
But once they are there, your business has to be something they need or want, if it’s not, then will walk away.
Look at it like this…
Social media is the salesman getting his foot in the door, now you’re in and ready to pitch your product to your potential customer. You then try to sell them bags of ice, something they make for free themselves, no sale you leave.
No amount of social media will help you make that sale.
I know it’s hard to believe social media can’t do everything for you with as much attention as it gets. But truth is, it’s just one tool of many you should be using to grow your brand and your business.
Social media is here to stay, you just need to learn how to use it in a way that helps your business.
Here is a screen grab from a social site I joined wayyyy before MySpace and wayyyy before they called it “Social Media” March 2001 man that makes me feel old
Point is, “social media” has always been here, it didn’t start with Twitter or Facebook, it was known as building relationships or great customer service.
It will always be here, it may change it’s name to a new Buzz word but the fundamentals of social media will never change.