As the world becomes more mobile, many bloggers are deepening their content strategy to include new media formats like live streaming, videos and podcasting.
Which is why I interviewed a handful of popular bloggers with successful podcasts to get their thoughts.
Some are veterans, others have only been doing it for less than a year. But they’re all very good and give very valuable insights.
Here’s the line up of who we’ll be talking to.
While his podcast “In Over Your Head” hasn’t been on the air since 2009, he was one among the first generation of creators using podcasting as a medium and was the first to have a show picked up by satellite radio.
He uses his Podcast “SocialTriggers Insider” to interview academic scholars, professors, psychologists and more to bring a deeper level of understanding to the research he’s based his work on.
Michael is the founder of Social Media Examiner and host of the “Social Media Marketing” podcast.
On his show, Michael interviews industry leaders in online marketing and social media marketing to package advice in a bite sized, easy to digest format. Perfect for busy professionals on the go.
Jay Baer is the founder of Convince and Convert, author of “The Now Revolution” and co-host of the “Social Pros Podcast”
His podcast also uses an interview style format, but his guests are community managers, social media directors, and others working within companies on the front lines using social media and getting real results. they run.
Mitch Joel is the President of Twist Image, Author of “Six Pixels of Separation” and host of a Podcast by the same name.
The SPOS podcast started in 2006 and now has well over 300 episodes related to new media and digital publishing & it also uses an interview format, but is geared more around the deep thinking that is needed to fuel the tips and tactics that proliferate the modern online marketing space.
John Dumas is the host of “Entrepreneur on Fire” a podcast that aims to give meaningful and relevant content to veteran and budding entrepreneurs alike.
He broadcasts 5 days a week and some of his episodes include interviews with entrepreneurs like David Risely, Yaro Starak, and Caleb Wojcik. His interviews are both fun, and inspiring.
1.) What do you like about podcasting over all the other formats you create with?
Julien: It was impulsive when I did it. I said whatever I liked and it felt like I was doing something magical because so few people were doing it at the time.
Derek: The BEST part about podcasting is that I get to have a conversation with amazingly smart people doing GREAT work. Over on Social Triggers Insider, I often only feature NYT best-selling authors, world renowned academic researchers, and professors from top universities. That’s why I love it.
Michael: Because I know there are 100′s of millions of folks wandering around with smart phones who’ love to hear some educational talk. I like it because it gives Social Media Examiner access to a new audience.
Jay: Podcasting is among the most thoughtful and visceral content options. We have so little time to reflect and converse in this age of Twitterized brevity, and podcasting provides a little more time to think and interpret.
Mitch: It’s a chance for me to experiment with audio. A chance to break-free from a radio-like format and do long-form audio content in a niche of interest. I’m hopeful that Six Pixels of Separation is the type of audio that you can’t get anywhere else but with podcasting. That being said, as much as I love my podcast, I do prefer to blog (just being honest here).
John: I love podcasting for a number of reasons. The main one is a captive audience. Most people today are multi-tasking at all times. With podcasting, people consume my content while they are driving, running, or just taking a walk. That’s a captive audience. Also, I am literally inside their head, and words on a screen are not going to get someone to know like and trust you as much as a honest, genuine, emotional voice.
2.) When you first started, what were your initial hesitations?
Julien: I didn’t really have any hesitations. I had only really heard one or two podcasts before. It seemed easy because I had the sunflower iMac that had everything ready to go out of the box, so I just ran with it.
Derek: I’ve always disliked audio. I don’t listen to podcasts, and I thought to myself, “if I don’t listen to it, why would anyone else?” Turns out that people DO listen to podcasts. And this is just a perfect example of “you are not your customer.”
Michael: Really none. I have a master’s degree in Speech, so this was right up my alley.
Jay: I’ve done a lot of interviews on Twitter (my twitter20.com series was the first big Twitter interview program), and a lot of video interview of authors on my blog. So I wasn’t too concerned with the content side, but rather the technical side of making it sound okay, and keeping to a weekly schedule!
Mitch: That I would sound like an idiot. That no one would care. That no one would listen. That no one else was interested in the types of conversations that I was trying to great. I’m glad that I wasn’t completely right.
John: Why would anyone want to listen to me talk? Why would any successful Entrepreneurs take time out of their busy schedule to chat with me? Well, over 70 interviews and 100,000+ downloads later, I see my fear was unfounded.
3.) Who (or what) inspired you to take the leap into podcasting?
Julien: I was inspired, strangely enough, by a vegan podcast by Erik Marcus, author of Meat Market and other books. Without him I never would have heard of podcasting.
Derek: A friend of mine, Pat Flynn, told me that his podcast was helping him build his audience. He told me that, and I figured, “Hey, I’ll give that a shot too.”
Michael: I looked around and saw some of my peers doing it (like Jay Baer from Social Pros podcast) and knew this was something we could do well.
Jay: My co-host Eric Boggs, whose company Argyle Social is our presenting sponsor (and is what I use for social communication) encouraged me to do it. I’ve been a long-time listener to Mitch Joel, Chris Penn, This American Life, 3 Wine Guys, and several other shows, and I figured I might as well give it a shot.
Mitch: I was listening to a Joseph Jaffe podcast (Across The Sound) and he was in conversation with C.C. Chapman (a well-known podcaster). Something hit me. I started wondering, “what if I did my own podcast? What would I do?” I reached out to C.C. Chapman and he gave me solid direction. That, coupled with the inspiration I was getting from shows like Across The Sound, For Immediate Release and Inside PR really got me hungry to do my own thing.
John: Jaime Tardy of the Eventual Millionaire. We both live in Maine, and when I reached out to her for feedback on my idea, her warm and positive response was all I needed to press forward.
4.) Why do you do it?
Julien: I no longer podcast, but when I did, it was because of the freedom of the thing.
Derek: Because I love nerding out about new books, academic research, and more. The fact that it helps me build my business over at Social Triggers is just a sideline bonus.
Michael: Because I love it. It provides a great opportunity for me to pick the brains of the brightest folks in my industry and share that dialog with the world.
Jay: I get to chat about the latest social media news with Eric, and talk with very smart guests every week (we’ve been so fortunate to have had an AMAZING lineup). It’s truly one of my favorite weekly activities. And, it’s a great thought leadership piece. It doesn’t generate new leads per se, but it builds on existing credibility. Every client we’ve signed this year has mentioned the show.
Mitch: I see my podcast as a chance for me to corner someone very interesting and ask them the questions that I would like to have answered. The social media output of that is that I publish the conversation via podcast for anyone to grab and be a fly on the wall. I love my podcast because it’s a chance for me to grow and learn as these guests inform and educate.
John: I truly believe that if you want to make millions, you have to help millions (MJ Demarco). The mission of EntrepreneurOnFire is to help millions, the rest will fall into place.
5.) Do you have a favorite episode? And Why does that one stand out among the rest?
Derek: All of my episodes are amazing. There’s no way I could just pick “one.”
Michael: Ask me in 12 months . The Social Media Marketing podcast is just a baby at this point and it’d be really hard to say I liked one episode over the other.
Jay: In the short history of the Social Pros podcast, we’ve had lots of great conversations with real people doing real work in social. My favorite episode was with Jonathan Wichmann of Maersk Line, which has an exceptional, organic Facebook and Instagram program. To think that an organization as “non sexy” as Maersk Line – the largest shipping company in the world – can use social to effectively humanize the brand is fascinating and instructive. If they can do it, why can’t everybody?
Mitch: Years ago, I was able to do a roundtable conversation with Seth Godin, David Weinberger, Charlene Li, Shelly Palmer and a few others. It was like the All-Star Game of Marketing. It was not only a huge honour, but it was a very insightful conversation.
John: Mari Smith, the Facebook Queen. Her story is incredible. She showed up on the shores of California 12 years ago with $50 and a dream. The rest is incredibly impressive.
6.) Would you recommend a new blogger START with Podcasting as part of their audience building process? Or should they build their audience first then launch the podcast after?
Julien: I would start with text first, and supplement with audio, as my friend Derek Halpern does.
Derek: I do not recommend anyone pursue podcasting for the sake of podcasting. It should be something you WANT to do.
Michael: Blog first. It’s always better to have an existing audience that you can deepen the relationship with than trying to juggle a billion things at the same time.
Mitch: There is no rules for this. My recommendation is to publish content that you have a burning desire to create. If you always loved audio or fiddled with college radio, I think podcasting is a great way to create and deliver content. If you’re more of a writer, don’t fight it.
John: Be everywhere. Podcasting should be a part of every bloggers business plan. As should youtube, and social media, etc, etc. You never know where you are going to find your fans, and iTunes and Stitcher radio are becoming incredible places to be found.
Many of these Podcasters agree the format gives you a new way to connect with your existing audience on a more visceral level, as well as a new opportunity to expand your reach.
Also, in spite that most of these people have a public speaking background, the most common concerns were that people aren’t going to listen, or they might say something stupid. After that, it came down to using the proper equipment and maintaining a schedule.
In other words, if you’ve been on the fence about podcasting – your fears are valid, but you can’t allow them to hold you back.
And if you do it, do it because you want to. While the feedback varies on whether you should blog first or podcast first, the truth is, podcasting and blogging are only two in a variety of media formats. Different people connect to different content on a variety of levels.
Your job is to help your audience connect with formats you’re strongest creating in.
Really there are no right answers. Do what you makes you strongest, happiest, and most productive – and your audience will be happier for it.
And I’m curious, have you thought of adding a new media format to your blog (podcasts, videos, etc?)
If so, what are some of your ideas and what’s holding you back? Leave your idea and your major hesitation in the comment, and I’ll provide you with some advice and resources to get you on the right track