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3 Important Blogging Mistakes You Should Stop Making

Posted by in Blog, Blogging, Make Money Blogging

Are the blogging mistakes you make hurting your blog?

Let me start this post by saying that making mistakes is a GOOD thing, it shows you’re taking action.

But making the SAME mistake more than once is NOT a good thing.

So don’t let the mistakes you make with your blog bring your down. Instead learn to see them, learn from them and make the necessary changes to move yourself and your blog forward.

7 blogging mistakes

I have made sooo many mistakes with my blog from the first day I launched it, hell I’m still making mistakes.

But I don’t dwell, I learn, I correct, I move on…Ok I do that 90% of the time lol

But even at that 90%, I have done pretty well.

The goal is to just keep moving forward, even at 2 steps forward 1 step back, you would STILL be moving forward.

My plan for this blog from day one was to show you what to do and what NOT to do with your blog.

If you pay close attention you will see there is just as much LEARNING in me telling you what NOT to do as there is in me telling you what you SHOULD do.

7 Blogging Mistakes To Stop Doing

 

Mistake 1 – You Should Blog Every Day

There is so much you have to do to be a successful blogger today, that the idea of publishing a new blog post each day is craziness.

It takes a lot of time and work to promote a blog post CORRECTLY to drive big traffic.

Things like:

– Sharing it across your Social Media platforms, 2 – 3 times that day.
 – Finding 2 -3 images to go with your reshares across SM.
 – Doing the backlinking it takes to help that post rank in Google for your chosen keyword.
 – Possible influencer/friend outreach to help share your post.
 – Sending that post to your email list.
 – Sharing that post to blog community sites like BizSugar.
 – Taking that post, and creating a SlideShare, PDF and Video.
 – Then, take those 3 pieces of content and resharing them across your SM platforms again, backlinking them etc…

Now you can see why writing a blog post is actually the easy part haha

Just like I believe you need to give each tweet you send time to “do its work”, you need to give a new post time to “work for you”.

Luckily this blogging mistake can be fixed easily and will help you free up more of your time.

How To Fix

If you’re a new blog then 2 -3 QUALITY posts a week is all you need to keep your readers happy and Google happy.

If done right, your promotion for each post will bring you results for 2 or 3 days.

So if that is true, you then know that as post 1 is slowing down in 2 to 3 days , you publish post 2, and as post 2 slows down in 2 to 3 days, you then publish post 3 and so on.

This posting plan will help you in many ways.

You give each post time do go out and grab attention.  
 – You give yourself time to do all the [promotion and backlinking I shared above.
 – You give yourself time to do other things in your blogging business.

With all that being said…

The only blogs I believe should be posting daily, are tech blogs, news blogs. Because things are updating so fast, you will have to post each day to keep up and stay relevant.

 

Mistake 2 – Only Write Long Posts

I hear this all the time, “long posts are best for readers and Google”.

I’m sure you have heard the same thing and have even followed that advice to the T.

Problem is, that advice is kinda bullshit.

Listen I know you think your blog is the best and your advice is the best and your writing style is the best but I’m here to tell you it doesn’t matter.

Because no matter how great you are or think you are, your readers don’t want to see 3 posts per week from you that are 2,000,  3,000 or 5,000 words long.

People are busy, people also have many other blogs they want to read each day or week.

So if you ONLY write monster posts 3 times per week, it WILL hurt your blog in the long run.

Plus remember what I shared above?  How much work it takes to promote a new post?

If you only write monster posts, that is all you will have time to do, leaving you little time for promotion.

BIG Blogging mistake!

But JP doesn’t Google like and will rank long posts higher?

No, Yes, Maybe :)

Listen just because it’s a long post, doesn’t automatically mean it’s a GOOD post, or a post Google will like.

Plus, I have seen posts short and long that rank, I rank posts long and short.

Plus, Plus, your long post is not guaranteed to bring more social shares and not guaranteed to bring you page 1 ranks.

So why spend time writing ONLY long posts when there is no guarantee for success?

 

How To Fix

My advice is to mix it up, one short and one long post each week.

Or even one monster post for that week.

Doesn’t matter what you choose, the best plan is to mix things up, sometime go long  and sometimes go short.

For me, I write till my point is clear and that post is helpful.

– If I need 400 words, then that’s all I use.
 – If I need 2,000 words, then that’s what I use.

If you have seen some of my blog posts, this one included, you know I tend to write longer posts. But I also write really short posts that are infographics, say less than 300 words.

And you know what?

Both styles bring me nice shares, shit sometimes my short infographics pull more shares than my long posts.

Plus rank wise, I get those shorts post to rank just as well as the long posts.

Don’t believe me?

Go to Google and search keys in your niche and look at the results for page 1 and 2.

I bet you will see a mix of long and short content.

Keep in mind, quality content is good, but having the time to promote that content is even better.

 

Mistake 3 – Social Media Is All You Need

This is probably the most dangerous of the blogging mistakes I see bloggers make since it can have a

HUGE negative effect on your blog.

Now as much as I love Social Media, and trust me I do, I should, I have been banging the SM drum since the MySpace days.

But to think all you need to be successful with blogging is to use SM is just foolish.

Look at it like this.

You have a car, now if I took the same thinking about SM to my car and said…

“All I need to have my car running well is to put gas in it”

You would quickly see I’m not that bright lol and I know NOTHING about cars.

The reality is to have a car running well it takes much more than JUST gas.

– You need to keep the tires inflated correctly.
 – You need to do ongoing oil changes.
 – You need to update fluids like water, transmission, power steering etc…
 – You need to drive that car responsibly.
 – You need to update oil and air filters.
 – You need to update spark plugs.

The list goes on with the things that you need to keep you car running right.

Yes gas is a VERY important part, but it is just a PART of the whole system.

Social Media works the same way, yes it is VERY important part of what it takes to build a successful blog, but it’s only a PART of the whole system.

 

How To Fix

Just stop thinking SM alone will help you grow a successful blog.

That was easy haha

Ok, I may have a little more to say that can help you :)

Now we all know the power SM has IF used correctly and efficiently.

Your first step is to know why your using SM in the first place.

Because if you don’t know why your there and your just THERE because you feel you need to be, you will quickly lose a lot of time just “being” on SM and not really USING SM to reach any goals.

Now that you know why your there, you can start to use it as PART of your overall plan to promote your blog.

That plan should include:

SEO, are you chasing a keyword in each of your blog posts? Are you doing the work to help get your content ranked in Google?

Video, are you using the power of video to help grow your blog? Are you taking posts and creating videos or jumping in front of the camera and producing videos you can share With your readers/followers and also get ranked in Google?

Blog Commenting, are you commenting on high traffic targeted blogs? A quality comment left early on a high traffic targeted blog is one of the BEST things you can do for free to get attention and traffic back to your blog.

Growing Your Email List, I have said this before many, many, many times…but your emails list is power, your email list is money, your email list IS your business. Get creative on how to get people on your email list daily. Think, “if it’s free, it’s for most people” Give stuff away and grab emails.

Creating  Other Content, are you creating other content like ebooks, webinars, courses or infographics? Use different types on content to drive people back to your blog. This works nicely with the “grow your email list” above.

Guest Post, guest posting is still a great way to get yourself in front of a large or even larger audience than you have. Plus when a site allows you to write on their blog, it boost your credibility in the eyes of their audience and YOURS.

Join Communities, I am talking all types, blog communities, Facebook and LinkedIn groups, targeted forums etc… Go where people already are, join the conversation, share your content, support other peoples content.

 

I think you get the idea, I just want you to see there is MUCH more you can be doing to drive traffic to your blog than just using Social Media.

To me, these are the top 3 blogging mistakes I see bloggers making that is keeping them from seeing better success with their blogs.

If are making these mistakes, don’t stress, accept the mistakes and try the fixes I have shared to turn the mistake into a learning opportunity.

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  • http://brentjonesonline.com Brent Jones

    Hi JP,

    I love your second mistake — I’ve been ranting about this one for a while now.

    Look, I tend to write rather long blog posts. And yeah, sorry… I sometimes say in twenty words what could have been said in two. Nobody is perfect.

    But I have no illusions about longer content always being better. It isn’t. First and foremost, most of my readers don’t have time to digest a 3,000 or 4,000 word blog post every week.

    But second, and perhaps more importantly, most people are searching for a simple, accurate and concise solution to a problem they have. In most cases, that can be achieved in precious few words. A list, perhaps. Very rarely does someone say, “Man, I sure hope the answer to my question is buried in a 28,000-word definitive guide to XYZ…”

    Get what I mean?

    Even if Google’s algorithm favors longer content, users don’t. A user is likely to click the back button (and boost your bounce rate) in hopes of finding a shorter article or guide that gets right to the point.

    Just my two cents. :-)

    Great stuff, JP. Chat soon,

    Brent

  • http://moneytobemade.ucoz.com/ Maketta

    I agree these are some blogging mistakes that bloggers need to stop making. I have heard many people giving these mistakes as good blogging advice when they are clearly mistakes. I like how you not only pointed them out but gave solutions on how to rectify them. Thanks for sharing this with us!

  • http://www.thewritedesignco.com/ Marcie_Hill

    I’m not making the top 3 mistakes but I’ve got to start doing more video. I’m trying to figure out a strategy where I can use video to grow my email list.

  • http://www.trickyenough.com/ robin khokhar

    Hi John,
    You are right and all your three points are valid. You should we keep oin writting long posts and write daily. But the best part in your post is that you have shared how to fix.
    So, Thanks for sharing .
    Have great day.

  • http://www.johnpaulaguiar.com/ John Paul

    TY Robin, hope the post was helpful.

  • http://www.johnpaulaguiar.com/ John Paul

    Adding video to your marketing is always a good idea. I would just start making videos and sharing them across SM and your email list… once you have the habit in place THEN you can figure out a strategy and get more focused.

  • http://www.johnpaulaguiar.com/ John Paul

    Happy to share the FIX to help :)

  • http://www.johnpaulaguiar.com/ John Paul

    Agreed Brent… TY for stopping by my man :)

  • http://www.hassaankhan.com/blog Hassaan Khan

    Hi, John!

    I really liked #3. Because I’m kind of fighting through this problem of using the social media improperly. I give time to social media but I’m still figuring out how much time should be spent and how should I schedule that along with my freelancing and blogging.

    This is helpful, indeed. I want to thank you for this. I’ve shared on Twitter.

  • http://www.johnpaulaguiar.com/ John Paul

    Glad it was helpful Hassaan, you need to knwo what your goal is with SM, then share tarted content, and use tools like Buffer or Hootsuite to schedule it all.. that way thru the day your tweets are done, you just need to pop in and reply to any mentions, retweets, questions you get.

    That way you have say 6 hrs of activity yet you personally only spend 1 -2 hrs on SM for the day.

  • http://aboutonlinebusiness.com Zailinah

    Hey John,

    I had that misconception before – that I MUST write long, long blog post for Google to like me. Silly, I know.

    Doesn’t make sense if you write a long post only to find readers leaving your website soon after they get in. Think the word for blog content is ‘engaging’ – so doesn’t matter if it’s ‘short’ or long. I agree with you on having a mix … and variety in blog topics.

    Oh yes, another thing that I’m guilty of here – making videos. I always planned to do but never get down to it.

    You understand it well John, so much in your hands in the life as a blogger …

  • https://www.bloggingfromparadise.com/11-fundamentals-blogging-course/ Ryan Biddulph

    Hi JP,

    Good stuff! The length one is telling. I publish 300 word posts and 1500 word posts and published 7000 word posts a year ago. This proves I’m a spazz LOL and that size matters not. Helpfulness does. I only advise newbies to publish some meatier posts – 1000 words – to build their confidence in the beginning but it’s more about writing 500 words or more in private, daily, to patiently improve your writing game. Between you and a Word doc 😉 Thanks for sharing!

    Ryan

  • http://www.johnpaulaguiar.com/ John Paul

    Zailinah, you have to find wht works best for YOUR readers and still make Google happy.. a mix of long and short has worked for me.

    I think you can keep your reader engaged in long or short posts, it’s just a matter of sayign what you need to say to be helpful in the shortest amount of words… if you need 2000 to say it, thats fine, but make sure you REALLY need that 2000 and it’s not just fluff to make the post long.

    Yes a blogger in 2016,17 and beyond needs to do it all lol writing content has because the easier part.

  • http://www.johnpaulaguiar.com/ John Paul

    That’s it Ryan, write more in practice, write more to learn how to say what you need to say faster.

    But with all the work a blogger needs to do today to get SEEN, I would rather they write 750 word posts and promote the S**T out of them, than to write a monster 2 or 3,000 word post that they dont have the time to promote correctly.

    I’m like you man, I write long an short,, and many times I sit to write a short post and it becomes 1,8000 words lol

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