Today I want to talk about SEO writing, writing content that will rank high in Google search.
If you are going to write blog posts, pages, etc… on your blog, why not optimize it for SEO?
For a small amount of extra work, you will have the ability to now rank in search and drive more visitors to that content for weeks, months even years to come.
When it comes to SEO writing today, your content has to be engaging to your readers, helpful, motivate people to buy or take action on something and ALSO be written in a way that makes Google happy.
It has to be engaging, helpful, easy to read and very clear on what your topic and goal is.
Below I share 15 tips, techniques and even a couple resources that will help you write content that will help you…
get more people to read your content
get readers to share your content
get readers to take action
get readers to buy from you
make Google happy giving you the best chance to rank higher in search.
15 SEO Writing Tips and Techniques
When going through the 15 tips below, keep in mind you will want to do them ALL to see real results and get you the best chance to get people to see and read your content from start to finish, plus rank in search.
Ok, Let’s get to the list…
1. Know Your Audience
Knowing your audience goes hand-in-hand with, knowing what your blogs topic is and writing content that FITS that topic closely.
Once you know the WHO, it will be easier for you to write the right content for them, which will make it much easier for your content to get read, shared and possibly get your readers to take action on your call to action..
2. The Power Is In Your Titles
With Social Media, people get to see a title first, and most times that TITLE is what gets people to read or not read your blog post.
The perfect title is irresistible, creative, to the point, targeted tightly to the articles content and is SEO optimized.
3. Learn To Use Subheadings
Using subheadings makes it easier for people to “skim” through your blog posts and helps explain what’s coming next.
Just like titles, your subheadings should be creative and get people to keep reading. Plus using H2 or H3 subs is a great place to add your keyword making it smart SEO and making Google happier.
4. Get Noticed With Bold, Italics and CAPS
Using bold, italics and Caps throughout your writing is a great way to get things SEEN.
I like to use CAPS and bold mostly when I write, for me since I write the way I talk and my personality comes out in my writing, using bold and CAPS makes it easier for me to help you see or feel what I am feeling as I am writing.
If you have a paragraph talking about say the results you had from a FB ad you ran, I would write that paragraph and when it came time to share the numbers (your results)…
I would drop that line off the paragraph and have it sit alone and I would bold it out.
You see how more noticeable that line above is now?
If that same line wasn’t bold or wasn’t sitting alone, you may miss the best part of my FB ad results.
5. Write Longer Content…and Shorter
This SEO writing advice has been out for a long time…longer content rules the net.
Yes I see the value in longer content and yes I see some longer content rank well, but to be honest the longer content I see ranking so well is coming from HUGE blogs, and the rank comes more from that than the “long” content.
Here is my thinking, if you ONLY write ONE blog post a week then yes that better be a long post, 1,500 words at least.
This makes it more helpful to your readers and will give you a better chance at ranking.
Now if you are writing 2 or more posts per week, then one LONG post and one SHORT post would do just fine, plus making it easier for you to stay on a 2 posts per week schedule for the long term.
For me, I would rather read a 600 word post that gets to the point, teaches me something and was a nice read.
Than reading a long winded 1,500 word post that could of easily of been written in 800 words.
Get in, say what you need to say in the way ONLY you can say it then get OUT!
That’s how you get people to read and share your content which in turn WILL help that content rank.
6. They Like Skinny Paragraphs
I learned this lesson in my first year as a blogger, when it comes to writing, people fear big paragraphs.
It’s a physiological thing and there is no fixing it, so don’t try lol
Use smaller paragraphs, 2 – 4 lines at most.
Doing this will make your reader “feel” like there is MUCH less to read and gives you a better chance at them reading the full post.
7. On-Page Keyword Use
I know some people get all scientific when it comes to keyword usage when they write a post, but honestly if you place your keyword in the BEST places, you will be just fine.
Where are the best places? I’m glad you asked
Title, to the front if possible
Middle of your post, preferably used in one H2 subheading
In your image ALT tag.
In your meta description.
Do that and you will get an A on your SEO writing score card and your post will be ready to rank higher in search.
Also remember to use related keywords and synonyms.
This makes easier for YOU to write a post that is easy to read, plus improves your chances to rank in Google for those related keys.
8. Love The Long Tails Keyword
There has been a lot of attention on the long tail keyword over the past 2 years and with good reason.
Long tail keywords levels the SEO playing field, giving newer, smaller blogs the ability to rank over and above bigger blogs.
It can be a little more work to write content and title for long tail keywords, but take your time and be creative and it WILL pay off.
9. Make It New or Keep It Updated
The reason blogs are so great at getting ranked is because you can upload new content, new blogs posts everyday, which makes Google very happy.
So keep writing, but don’t forget to pop into the best of your old posts and update them.
Change things around, add more tips, add updated information whatever it is, get them updated and Google will “see” them as newer content giving you a boost in ranks.
10. Grab Them With Meta Descriptions
A well written meta description is just as important and powerful as a post title.
First step in writing a great description is with SEO in mind, your keyword to the front.
Second step in writing a great description is with ATTENTION in mind, you want to be creative, you want to pull in those eyeballs forcing them to READ your post OVER the others that are ranked around you.
11. Pictures Get Attention
There have been many, many times over the past few years where people have said…
“JP, that picture was awesome, it’s what got me to read your post.”
Pictures work, for me, I like my picture to FIT my posts topic. I like funny, I like dramatic, I like visual and sometimes I go with text.
As you see in the image on this post… I went with funny, cute and text.
I want my images to fit so much that there are times it takes me LONGER to find an image for my post than it did to actually WRITE the post.
It’s also good SEO to have other media on each post, like images.
Plus if you add your keyword to the ALT tag of the image and to the image file on your computer, you can get ranked in Google image search for a boost in traffic.
12. Link Out and Link In
When it comes to “linking out” I don’t do a lot of it, I never have and I still rank pretty well.
My thinking has been, if I link out and the reader sees that link and clicks it, they will now leave my blog and not finish reading my post or come back to my blog at all.
So for me it has been all about, you are here, I’m going to keep you HERE as long as I can.
Now I am not saying you should NOT link out, I think you should do both and see, if linking out brings you better ranks, then keep doing it, but if you see it’s not helping ranks at all, then stop and keep people on your new blog post.
Now “linking in” is a great idea, but again something I don’t do that much, again my thinking is I want readers 100% focused on THE post they are reading, so they can then SHARE the post they are reading.
Again I am not saying to not link in, as above, try it, see what happens, if good, keep doing it, if not, then stop.
13. Use The Tools – Writing and SEO
Tools are here to help you do what you need to do faster or easier.
So why not work smarter NOT harder?
There are many tools online to help with your SEO writing, and many of them are free to use.
Here are a few I like…
Wordcounter – Readability – Grammarly
Now that you have some help with your writing, let’s look at some helpful SEO tools and resources.
Same as the tools above, there are plenty of free tools you can be using.
Here are a few I like…
Google Keyword Planner – Yoast WordPress SEO Plugin – MozBar – SEMRush – HitTail
14. Write Like You Talk
When I write, I feel you are standing in front of me and we are having a conversation.
I also write the way I talk…if you talk to me on the phone or in person (Insert Boston accent here lol) you would quickly see that who I am in my writing is WHO I am in person.
Writing in a conversational style makes it more personal for the reader and makes it easy for them to relate and trust you.
15. It’s All About The Call-to-Action
Everything I shared above won’t do much for you and your blog and business if you don’t have a real purpose and focus on some type of conversion.
What do you want your readers to DO?
Your call to action can be anything you like, as long as it IS helping you expand, grow and make money with your blog.
Some popular call to action ideas:
Opt in to an email list
Buy my book
Share my post
Join my webinar
Leave a comment
When it comes to getting your content seen, read, shared and ranked, the SEO writing tips and techniques I just shared above is a great place to start.
What takes this all to the next level is learning how to promote and backlink your content, but I’ll leave that for another post
For now, I hope these 15 tips will help you get more eyeballs on your content.